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CanonicalSenior Marketing Automation Manager
Canonical is hiring a Senior Marketing Automation Manager to design and run the automated lead journeys that support its marketing. The role is full-time and remote…
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About This Role
Canonical is hiring a Senior Marketing Automation Manager to design and run the automated lead journeys that support its marketing. The role is full-time and remote within the EMEA region, and it sits in the marketing team under marketing leadership. The manager designs and refines advanced journeys across email and other CRM channels, watches over the performance and health of the Marketo platform, and keeps experiments running across nurture streams,…
Job Description
Canonical is hiring a Senior Marketing Automation Manager to design and run the automated lead journeys that support its marketing. The role is full-time and remote within the EMEA region, and it sits in the marketing team under marketing leadership.
The manager designs and refines advanced journeys across email and other CRM channels, watches over the performance and health of the Marketo platform, and keeps experiments running across nurture streams, audience targeting and conversion. Those experiments are meant to find what moves prospects forward.
The work also includes nurture programs, scoring models and engagement frameworks, plus automation workflows that other marketing colleagues can rely on. The posting presents automation as a way to make everyday marketing easier, and expects the manager to measure outcomes continually.
Applicants should bring advanced skill with one major marketing automation platform, such as HubSpot, Marketo or Salesforce Marketing Cloud. They should have set up integrations between CRM systems and other tools, and be comfortable with at least two of Python, JavaScript, SQL and Velocity. A sound grasp of lead generation data, of audience segmentation and of good CRM practice is needed.
The posting also looks for someone who keeps up with new marketing technology, enjoys solving problems and experimenting, and is enthusiastic about technology in marketing. Pay depends on location, experience and skills, and some roles may also be eligible for incentives.
Responsibilities
- Design and refine advanced journeys across email and multi-channel CRM
- Track the performance and health of the Marketo platform
- Test ideas across nurture streams, audience targeting and conversion rates
- Develop nurture programs, scoring models and engagement frameworks
- Build automation workflows that other marketing teams can use
Requirements
- Advanced skill with Salesforce Marketing Cloud, HubSpot or Marketo
- Experience linking CRM systems with other platforms through integrations and automations
- Working knowledge of at least two of Python, JavaScript, SQL and Velocity
- Solid grasp of lead generation data
- Sound understanding of audience segmentation and CRM practice
- Ongoing awareness of new developments in marketing technology
Core Skills
Benefits
- Fully remote setup
- Yearly USD 2,000 allowance for personal skill development
- Yearly pay review and recognition awards
- Paid annual leave and parental leave
- Confidential employee support program
- Chances to visit new cities and meet teammates at in-person sprints
- Priority Pass access and upgraded seats on long-haul company trips
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Senior Marketing Automation Manager role remote?
Yes. The posting says the role is remote and based in the EMEA region.
Which platforms does the role require?
The posting asks for advanced skill with Salesforce Marketing Cloud, HubSpot or Marketo, plus working knowledge of at least two of Python, JavaScript, SQL and Velocity.
Is this a full-time position?
Yes. The posting lists it as a full-time role.
Does the posting give a salary?
No salary is stated. The posting says base pay depends on location, experience, knowledge and skills.
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