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SmarshSenior Marketing Operations Analyst
Smarsh provides digital communication risk management and intelligence solutions to more than 6,500 organizations operating in regulated sectors. The enterprise is currently seeking a Senior Marketing…
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About This Role
Smarsh provides digital communication risk management and intelligence solutions to more than 6,500 organizations operating in regulated sectors. The enterprise is currently seeking a Senior Marketing Operations Analyst to manage and develop the data architecture supporting marketing, go-to-market functions, and emerging artificial intelligence tools. This position operates on a full-time schedule with a compensation range between 106,000 and 141,000 dollars annually. The chosen professional will oversee the data ecosystem from…
Job Description
Smarsh provides digital communication risk management and intelligence solutions to more than 6,500 organizations operating in regulated sectors. The enterprise is currently seeking a Senior Marketing Operations Analyst to manage and develop the data architecture supporting marketing, go-to-market functions, and emerging artificial intelligence tools. This position operates on a full-time schedule with a compensation range between 106,000 and 141,000 dollars annually.
The chosen professional will oversee the data ecosystem from source connectors and Snowflake through dbt transformations to executive dashboards and AI-driven insights. Responsibilities include designing governed metric frameworks, establishing attribution models, guiding account-based marketing measurement, and partnering closely with revenue operations, IT, and executive leadership to steer growth strategies.
Ideal candidates bring at least five years of experience within business intelligence or revenue operations, paired with advanced skills in SQL, data warehousing, and dbt. Familiarity with Salesforce, marketing automation platforms, and modern data stack orchestration tools is essential for success in this role.
Responsibilities
- Design and build an AI-ready data foundation for marketing and go-to-market teams using governed dbt models and a semantic layer
- Own the marketing data architecture end to end, including source-system connectors, Snowflake ingestion, transformation logic, and orchestration
- Build and maintain reliable data pipelines using tools like Fivetran and Airflow with documented service-level agreements
- Model account hierarchies and lead-to-account matching to ensure proper roll-up of marketing engagement
- Own the design, governance, and evolution of marketing attribution models and account-based marketing measurement
- Deliver cohort analysis, funnel velocity assessments, test-and-control designs, and forecasting to evaluate campaign effectiveness
- Build and maintain executive-grade dashboards reconciled against finance and customer relationship management data
- Establish automated data quality standards and checks across the warehouse, customer relationship management system, and marketing automation platform
- Mentor analysts and operations team members regarding data modeling, structured query language, and responsible artificial intelligence use
Requirements
- Minimum of five years of professional background in revenue, marketing, or go-to-market operations analytics, or business intelligence
- Advanced structured query language skills and practical experience designing data models in Snowflake or a comparable cloud warehouse
- Hands-on experience building production-grade, tested, and documented dbt models
- Experience building or governing a semantic or metrics layer
- Practical experience with extract, load, transform and orchestration tools such as Fivetran or Airflow
- Deep working knowledge of Salesforce data structures and marketing automation platforms
- Expert business intelligence platform skills in at least one major tool for governed dashboard creation
- Demonstrated experience designing and governing multi-touch attribution and account-based marketing reporting for executive audiences
- Hands-on use of artificial intelligence tools in analytics work
Qualifications
- Experience building or evaluating artificial intelligence agents or language model assistants over a governed data model
- Proficiency in Python or R for statistical analysis, modeling, or automation
- Administrator or model-design level experience with Marketo Measure or Bizible
- Familiarity with sales engagement, conversation intelligence, data enrichment, intent platforms, and product analytics
- Background in supporting annual planning, territory design, pipeline coverage modeling, or retention key performance indicators
- Experience working in a regulated industry where data accuracy and auditability are critical
- Bachelor degree in Analytics, Statistics, Computer Science, Business, Marketing, or a related field, or equivalent practical experience
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Senior Marketing Operations Analyst role?
The annual base compensation for this position ranges from 106,000 to 141,000 US dollars, with any applicable bonus programs discussed during the recruitment process.
What are the core technical skill requirements?
Candidates must possess advanced SQL skills, hands-on experience designing data models in a cloud warehouse like Snowflake, production-grade dbt experience, and deep knowledge of Salesforce data structures.
Is this a remote position?
Yes, the source posting specifies that the employment location and remote status are remote.
Sample Interview Questions
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