Remote opportunity at
Billy Goat GroupSenior Performance Marketing Specialist
Billy Goat Group is looking for a Senior Performance Marketing Specialist to join its remote marketing team. The company operates prominent platforms including GOAT, Flight Club,…
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About This Role
Billy Goat Group is looking for a Senior Performance Marketing Specialist to join its remote marketing team. The company operates prominent platforms including GOAT, Flight Club, Grailed, and alias, serving a global community of over 60 million members across 170 countries. In this role, the professional will manage paid social and video acquisition strategies across platforms such as Meta, TikTok, and YouTube Ads. Reporting directly to the AVP of Growth,…
Job Description
Billy Goat Group is looking for a Senior Performance Marketing Specialist to join its remote marketing team. The company operates prominent platforms including GOAT, Flight Club, Grailed, and alias, serving a global community of over 60 million members across 170 countries. In this role, the professional will manage paid social and video acquisition strategies across platforms such as Meta, TikTok, and YouTube Ads. Reporting directly to the AVP of Growth, the candidate will oversee creative testing roadmaps, implement incrementality measurement methods, and supervise automated operational workflows utilizing artificial intelligence tools like Claude and Gemini.
This position is well-suited for a data-driven marketer with hands-on experience in ad platforms who is comfortable working with large datasets, pivot tables, and dashboards. The individual will collaborate closely with brand and creative teams to translate performance outcomes into actionable strategies, monitor campaign reliability, and design structured experiments. Compensation is determined by geographic pay tiers based on the employee's home state across three distinct U.S. categories.
Responsibilities
- Manage daily paid social and video campaigns on Meta, TikTok, and YouTube including campaign creation, budget tracking, audience targeting, and optimization based on incrementality key performance indicators
- Develop and execute creative testing roadmaps by writing briefs, launching experiments, and analyzing results
- Utilize artificial intelligence tools such as Claude, Gemini, and internal workflows for strategic research and operations while partnering with leadership to improve AI processes
- Produce and maintain weekly and monthly performance marketing reports focused on creative analytics
- Collaborate with the brand and creative teams to transform performance insights into specific direction for future assets
- Design and execute structured evaluations such as holdouts, geographic splits, and incrementality reads to review results alongside platform-reported numbers
- Identify and pitch new formats, placements, and platform features for potential testing
Requirements
- Accumulate at least three years of direct, hands-on performance marketing background utilizing Meta Ads, TikTok Ads, or YouTube Ads
- Demonstrate practical knowledge using incrementality or marketing mix modeling to measure genuine lift and causal performance
- Possess proficiency in analyzing performance data through pivot tables, dashboards, and rigorous data inspection
- Exhibit practical artificial intelligence fluency by using language models and tools daily for briefs, copywriting variants, and reporting
- Maintain strong written and verbal communication skills to present outcomes to non-technical audiences
Qualifications
- Background working within a digital marketplace, resale ecosystem, ecommerce business, or direct-to-consumer organization
- Familiarity with creative automation applications like Motion, Pencil, Smartly, or AdCreative
- Proficiency in SQL or experience extracting data directly from data warehouses such as Snowflake or BigQuery
- Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
- Past involvement with mobile app install campaigns and mobile measurement partners like AppsFlyer or Branch
- Knowledge of or personal interest in sneakers, streetwear, and resale fashion marketplaces
Core Skills
Benefits
- Medical insurance coverage
- Dental insurance coverage
- Vision insurance coverage
- Paid time off
- 401K retirement plan
- Disability insurance options
- Life insurance options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote.
What is the employment type?
The posting specifies that this is a full-time position.
What is the salary range for this role?
The total hiring range spans from $75,520 to $111,000 USD, distributed across three geographic pay tiers depending on the employee's home state.
What tools and software experience are required?
Candidates must have hands-on experience with Meta Ads, TikTok Ads, or YouTube Ads, as well as daily practical fluency using artificial intelligence tools and LLMs.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.