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GOAT GroupSenior Performance Marketing Specialist
GOAT Group runs a family of sneaker, apparel and resale marketplaces, including Flight Club and Grailed, serving shoppers worldwide. It is hiring a Senior Performance Marketing…
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About This Role
GOAT Group runs a family of sneaker, apparel and resale marketplaces, including Flight Club and Grailed, serving shoppers worldwide. It is hiring a Senior Performance Marketing Specialist to run paid social and video acquisition. Reporting to the AVP of Growth, the job covers paid ads on Meta, TikTok and YouTube. Creative testing and measuring true incremental lift, rather than accepting platform-reported figures, are central to the work. Daily tasks include…
Job Description
GOAT Group runs a family of sneaker, apparel and resale marketplaces, including Flight Club and Grailed, serving shoppers worldwide. It is hiring a Senior Performance Marketing Specialist to run paid social and video acquisition. Reporting to the AVP of Growth, the job covers paid ads on Meta, TikTok and YouTube. Creative testing and measuring true incremental lift, rather than accepting platform-reported figures, are central to the work.
Daily tasks include assembling campaigns, pacing budgets, configuring audiences and placements, and tuning performance against incrementality targets. The specialist drafts creative briefs, launches tests, reports on experiments and produces weekly and monthly creative reports. Running holdout groups, geographic splits and lift studies is part of the job, as is flagging new formats and placements worth trying. The specialist works with brand and creative teams to convert performance findings into specific creative direction. AI tools support research, briefs, copy variations and operations, and the specialist provides final review before any campaign goes live.
The posting asks for at least three years of hands-on work on Meta, TikTok or YouTube ads, experience with incrementality studies or marketing mix modeling, and comfort with dashboards and performance data. Clear explanations of weak results are essential. Helpful experience includes marketplace, resale, ecommerce or direct-to-consumer businesses, creative automation tools, SQL and warehouse data, and mobile app install campaigns. Pay follows geographic tiers based on the employee's home state, with the listed range at USD 75,520 to 111,000 per year.
Responsibilities
- Operate paid social and video campaigns on Meta, TikTok and YouTube, from setup to budget pacing
- Optimize campaigns against incrementality measures
- Build and carry out the creative testing plan, from briefs to experiment readouts
- Apply AI tools to research, creative iteration and reporting
- Produce weekly and monthly creative performance reports
- Run holdouts, geo splits and lift reads, and reconcile them with platform numbers
- Suggest fresh formats and placements, plus platform features that deserve a test
- Give final sign-off before campaigns launch
Requirements
- At least three years of direct performance marketing work on Meta, TikTok or YouTube
- Experience with incrementality testing or marketing mix modeling
- Comfort with dashboards, pivot tables and spotting suspicious numbers
- Daily use of AI tools, with a clear sense of what they changed and what to monitor
- Strong communication, including explaining disappointing results to non-specialists
Qualifications
- Marketplace, resale, ecommerce or direct-to-consumer experience
- Familiarity with creative automation platforms
- SQL or warehouse data work with systems such as Snowflake or BigQuery
- Affiliate, creator-commerce or TikTok Shop exposure
- Mobile app install campaigns using measurement platforms like AppsFlyer or Branch
- Interest in sneakers, streetwear or resale
Core Skills
Benefits
- 401(k)
- Paid time off
- Dental, medical and vision coverage
- Disability and life insurance options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job located?
The posting does not name an office. Pay follows the employee's home state, using geographic tiers, and the listing marks the role as on-site.
What is the salary?
The listed hiring range is USD 75,520 to 111,000 per year, with tiers depending on location.
What experience is required?
At least three years of hands-on performance marketing on Meta, TikTok or YouTube ads, plus incrementality or MMM experience.
Who does the role report to?
Reporting line: the AVP of Growth.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.