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Fortis MediaSenior Performance Marketing Specialist - Regulated Industries | Malta
Fortis Media operates as a performance marketing agency specializing in complex and heavily regulated sectors, including gambling, iGaming, sports betting, and alternative challenging verticals. The firm…
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About This Role
Fortis Media operates as a performance marketing agency specializing in complex and heavily regulated sectors, including gambling, iGaming, sports betting, and alternative challenging verticals. The firm handles substantial advertising budgets and advanced technical infrastructures for ambitious brands requiring specialized strategies and continuous adaptation. The organization seeks a Senior Performance Marketing Specialist to take charge of paid media strategy and execution across multiple client accounts. This full-time remote position requires an…
Job Description
Fortis Media operates as a performance marketing agency specializing in complex and heavily regulated sectors, including gambling, iGaming, sports betting, and alternative challenging verticals. The firm handles substantial advertising budgets and advanced technical infrastructures for ambitious brands requiring specialized strategies and continuous adaptation.
The organization seeks a Senior Performance Marketing Specialist to take charge of paid media strategy and execution across multiple client accounts. This full-time remote position requires an individual who thrives in a collaborative, close-knit team environment and enjoys solving practical problems directly with clients.
The person in this role will drive end-to-end campaign delivery on channels like TikTok and Meta, handle audience strategies, build tracking frameworks, and monitor performance data. Candidates must possess significant hands-on paid media experience within regulated industries, a strong analytical mindset connecting media metrics to revenue, and robust technical tracking knowledge.
Team members operate on Eastern European Time (Vilnius, Lithuania) with a workday typically beginning prior to 10:00 AM Lithuanian time. The position requires working as an independent contractor handling local tax obligations.
Responsibilities
- Develop client-specific paid media strategies and manage end-to-end campaign delivery across channels including Meta and TikTok
- Build campaign structures, audience plans, budget allocations, and testing roadmaps
- Execute and measure A/B tests to optimize campaign performance against established goals
- Monitor live campaigns and apply data-driven optimizations across targeting, creatives, placements, bids, and budgets
- Convert performance data into actionable insights, forecasting, and reporting documents
- Ensure accurate conversion tracking, measurement, and troubleshooting of tracking issues
- Contribute strategic guidance on creative direction using platform best practices and performance data
- Collaborate with the Digital Account Strategist to support client growth and account success
- Participate in client meetings, sales conversations, and proposal generation by defining scopes and solutions
- Refine internal processes, reporting systems, workflows, and standard operating procedures
Requirements
- Minimum of five years of hands-on paid media experience, preferably in an agency setting
- Proven background in planning, launching, optimizing, and scaling campaigns independently
- Strong practical expertise in paid social channels like Meta and TikTok, alongside programmatic advertising across various DSPs
- Solid commercial and analytical focus connecting media metrics to profitability, revenue, customer acquisition cost, and lifetime value
- Technical familiarity with tracking, attribution, and measurement tools such as Google Analytics, Google Tag Manager, pixels, and conversion APIs
- Experience working in iGaming, cryptocurrency, FinTech, or other regulated industries with knowledge of compliance rules and advertising restrictions
- Background in negotiating and setting up business managers and ad accounts across multiple platforms and resellers
- Fluent communication skills in English for interacting with stakeholders, clients, and internal teams
- Willingness to work remotely as an independent contractor
Qualifications
- Experience running email marketing campaigns and CRM initiatives
- Familiarity with Google Ads
- Knowledge or practical experience utilizing Progressive Web Apps
- Direct client management and stakeholder relationship experience
Core Skills
Benefits
- Gross salary ranging between €3,500 and €4,500 with flexibility for exceptional applicants
- Twenty days of paid annual vacation
- One personal day per calendar quarter
- One fully paid workation annually
- Choice of public holidays based on either Lithuania or the home country
- Opportunity to visit the team in Vilnius for onboarding
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a fully remote position operating on Eastern European Time, with workdays typically starting before 10:00 AM Lithuanian time.
What is the employment type and structure?
It is a full-time role operating on an independent contractor basis where you are responsible for tax-related procedures in your country of residence.
What salary is offered for this role?
The gross salary ranges from €3,500 to €4,500, with flexibility for exceptional candidates.
What experience is required for the position?
Candidates must have five or more years of hands-on paid media experience, specifically within regulated industries like iGaming, crypto, or fintech, along with strong technical tracking and paid social skills.
Sample Interview Questions
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