Senior Product Manager, CRM & GTM Systems

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Work arrangement: Remote
Where applicants may be: Applicants in United States only
Salary: Not specified
Apply by: Not specified
Employment type: Full-time
Experience: Not specified

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About This Role

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. The company serves over 50 million registered users and more than half of the Fortune 100. GitLab is looking for a Senior Product Manager to take ownership of the Lead-to-Opportunity domain within its Salesforce and go-to-market technology ecosystem. Positioned between marketing operations, sales processes, and technology, this…

Job Description

GitLab is looking for a Senior Product Manager to take ownership of the Lead-to-Opportunity domain within its Salesforce and go-to-market technology ecosystem. Positioned between marketing operations, sales processes, and technology, this role involves managing the roadmap for lead capture, scoring, routing, and conversion. As one of the initial product managers on a team transitioning from a reactive business systems analyst model to a proactive product organization, the person in this position will act as both an individual contributor and a mentor helping analysts develop into product managers.

The role suits professionals with extensive background in Salesforce product management, revenue operations, or business systems analysis who want to help evolve a growing internal product team. Daily work involves defining multi-quarter product roadmaps, coordinating with engineering and architecture teams, partnering with stakeholders across marketing and sales, and guiding full-lifecycle initiative delivery.

Responsibilities

Define, own, and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain and related go-to-market technology stack
Translate business strategy from marketing, sales development, and revenue operations into prioritized system capabilities and metrics
Partner with engineering managers and business systems analysts to run quarterly planning ceremonies and align capacity
Lead initiatives end-to-end from discovery and requirements gathering to solution design review, user acceptance testing, launch, and post-launch measurement
Act as a product craft mentor and senior thought partner to upskill business systems analysts in product thinking and roadmap communication
Collaborate with enterprise architects and engineering managers on integration design for Salesforce and marketing automation platforms

Requirements

Have at least 7 years of experience in Salesforce product management, business systems analysis, or marketing and revenue operations technology roles
Demonstrate strong working knowledge of lead-to-opportunity processes including lead capture, scoring, routing, and conversion
Possess hands-on familiarity with Salesforce Sales Cloud, marketing automation platforms such as Marketo, HubSpot, or Pardot, and data enrichment or intent providers
Show proven experience owning and communicating multi-quarter internal product roadmaps to senior business and technology stakeholders
Have sufficient technical fluency to engage meaningfully with engineering teams on API design, data model decisions, and integration trade-offs

Qualifications

Experience with AI-assisted development workflows
Familiarity with data governance and compliance for lead data
Prior people-management experience

Core Skills

React Git Communication Leadership Excel Sales Recruitment

Benefits

Flexible paid time off
Team member resource groups
Equity compensation and employee stock purchase plan
Growth and development fund
Parental leave

Frequently Asked Questions

Answers are based only on the employer’s listing; where it doesn’t say, neither do we.

Is this position remote?

Yes, the job is listed as remote with employment options available in various countries around the world, subject to specific location-based eligibility requirements.

What is the employment type?

The position is full-time.

What is the salary range for this role?

The base salary range for United States residents is $104,800 to $176,400 USD, and sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Salary details for locations outside the US are not specified in the posting.

How can I apply if I do not meet every single requirement?

GitLab welcomes interest from candidates with varying levels of experience, noting that many successful applicants do not meet every single requirement. You are encouraged to apply so recruiters can assess your application.