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12twentySenior Product Marketing Manager
12twenty runs a platform that links employers with early-career talent, including students, recent graduates and alumni of business schools, law schools and other universities. This is…
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About This Role
12twenty runs a platform that links employers with early-career talent, including students, recent graduates and alumni of business schools, law schools and other universities. This is a full-time, remote position in the US. The person in this role takes charge of product marketing for one line of business and works across product, sales, CS and marketing groups. Responsibilities cover understanding the products deeply and converting that understanding into crisp value…
Job Description
12twenty runs a platform that links employers with early-career talent, including students, recent graduates and alumni of business schools, law schools and other universities. This is a full-time, remote position in the US. The person in this role takes charge of product marketing for one line of business and works across product, sales, CS and marketing groups.
Responsibilities cover understanding the products deeply and converting that understanding into crisp value propositions, sales enablement assets and go-to-market plans. The manager sets positioning for the line of business, backs up product claims with customer evidence, and maintains the launch calendar. Launch work spans readiness, customer messaging, adoption tracking and post-launch review. Enablement includes sales guides, presentations, battlecards, objection handling and training for sales, business development and customer success staff. Research involves customer interviews, win-loss analysis and tracking competitors.
This role suits someone who asks good questions, stays close to customers, and can explain why a product matters in plain language. The posting asks for at least five years of B2B SaaS product marketing work, ideally at multi-sided platforms or in HR or edtech. Annual compensation is listed as up to $150,000, and US employees may also be eligible for equity.
Responsibilities
- Gain thorough command of the line of business's products, including features, use cases, limitations and customer results
- Define positioning and value propositions for specific buyer profiles and scenarios
- Draft the launch timeline and a GTM strategy, coordinated with Product and other colleagues
- Get launches ready with enablement content, customer notices and sales information
- Write and keep current sales guides, decks, battlecards, use case documents and competitor talking points
- Coach sales, BDR and customer success teams on product value and objections
- Conduct buyer interviews, study sales calls and run win/loss analysis
- Turn customer and market findings into input for product and positioning decisions
Requirements
- At least five years in B2B SaaS product marketing
- History of crafting value propositions, shipping products and supporting sales teams
- Quick to master complicated offerings and describe their worth plainly
- Persuasive communicator who gets cross-functional colleagues to act
- Comfortable using research and performance metrics to test assumptions and refine plans
- Able to impose structure on uncertain situations and focus on the highest-impact work
Qualifications
- Background in multi-sided marketplaces or in HR technology or education technology
- Experience drafting launch plans and sales playbooks and leading training sessions
- Genuine motivation to help students, schools and employers do well
Core Skills
Benefits
- Pay that is competitive, plus stock options
- Medical, dental and vision coverage
- 401(k) plan
- Flexible PTO policy
- Remote work flexibility
- Regular team gatherings and happy hours
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes. The role is listed as remote within the US.
What is the annual compensation?
Annual compensation is listed as up to $150,000. Actual pay may vary based on experience, skills, certifications and geographic location.
What experience is required?
The posting asks for at least five years of B2B SaaS product marketing experience, ideally at multi-sided platforms or in HR and edtech settings.
Is the role full-time?
Yes. It is listed as a full-time position.
Does the role include equity?
The posting says US employees may be eligible for equity in addition to the salary range.
Sample Interview Questions
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