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NewselaSenior Product Marketing Manager, Core (Remote, US)
Newsela is seeking a Senior Product Marketing Manager to spearhead go-to-market strategies for its expanding ELA Core Curriculum portfolio, focusing specifically on Newsela Threads & Themes.…
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About This Role
Newsela is seeking a Senior Product Marketing Manager to spearhead go-to-market strategies for its expanding ELA Core Curriculum portfolio, focusing specifically on Newsela Threads & Themes. Operating in a remote capacity across the United States, this position involves designing complex national and state-level curriculum launches, defining positioning and messaging, and building account-based marketing campaigns. The successful candidate will act as a primary market expert, translating buyer behavior and competitive intelligence…
Job Description
Newsela is seeking a Senior Product Marketing Manager to spearhead go-to-market strategies for its expanding ELA Core Curriculum portfolio, focusing specifically on Newsela Threads & Themes. Operating in a remote capacity across the United States, this position involves designing complex national and state-level curriculum launches, defining positioning and messaging, and building account-based marketing campaigns. The successful candidate will act as a primary market expert, translating buyer behavior and competitive intelligence into actionable strategies that support adoption and revenue growth.
This role blends high-level strategic planning with hands-on execution. The appointee will work closely with sales, product, revenue marketing, and revenue operations teams to equip revenue staff with pitch decks, training materials, and competitive battlecards. Additionally, the individual will craft thought leadership pieces, white papers, and educator resources to champion the instructional vision of the curriculum.
Newsela functions as an education technology enterprise providing integrated, AI-powered learning solutions designed to engage students and empower teachers across K-12 classrooms. Compensation ranges from USD 117,000 to USD 130,000 per year, accompanied by incentive stock options and benefits.
Responsibilities
- Architect, lead, and execute end-to-end go-to-market strategies for national and state-level core curriculum launches
- Define core positioning, value propositions, and messaging architecture for Newsela Threads & Themes
- Analyze buyer behavior, district decision-making cycles, and competitive offerings to inform product roadmaps and sales strategies
- Partner with Sales, Revenue Marketing, and RevOps to build account-based marketing strategies targeting high-value district adoption opportunities
- Equip Sales and Customer Success teams with pitch decks, product training, competitive battlecards, print sample kits, and objection-handling guides
- Collaborate cross-functionally to establish and optimize go-to-market processes and communication operating models
- Create thought leadership assets, white papers, content marketing campaigns, and educator resources
- Define success metrics and evaluate go-to-market performance to optimize customer adoption and business results
Requirements
- At least seven years of experience in product marketing, go-to-market strategy, or related marketing roles
- Demonstrated success leading complex product launches and cross-functional initiatives
- Familiarity with K-12 education buying cycles, district procurement processes, and key purchasing personas
- Proven track record of developing go-to-market strategies that drive business outcomes, market adoption, and revenue growth
- Experience translating complex product capabilities into clear, customer-centric messaging and customer-facing materials
- Ability to travel approximately twice per quarter for business initiatives, customer engagements, and collaboration
- Successful completion of a pre-employment background check
Core Skills
Benefits
- Comprehensive medical benefits with employer contributions to premiums and health savings accounts
- Gym reimbursement, pet insurance, and access to the Calm app and Rocket Lawyer
- Monthly tech stipend for remote work needs
- Inclusive family benefits including parental leave, fertility support, and adoption support
- 401(k) plan with an employer match
- Flexible paid time off, paid sick time off, company holidays, and winter break from December 24 through January 1
- Annual learning and development allowance for external training, classes, workshops, and conferences
- Incentive stock options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote within the United States, though it requires travel approximately twice per quarter.
What is the salary range for this job?
The base compensation ranges from USD 117,000 to USD 130,000 per year, and total compensation includes incentive stock options and benefits.
How much experience is required?
Candidates must have at least seven years of experience in product marketing, go-to-market strategy, or related marketing roles.
Are there any pre-employment screenings?
Yes, all employment offers are contingent upon the successful completion of a background check.
Sample Interview Questions
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