Remote opportunity at
EnterpretSenior Product Marketing Manager, Growth
Enterpret is hiring a remote Senior Product Marketing Manager, Growth, to lead product launches and drive product-led growth (PLG) activation. Enterpret operates as the customer context…
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About This Role
Enterpret is hiring a remote Senior Product Marketing Manager, Growth, to lead product launches and drive product-led growth (PLG) activation. Enterpret operates as the customer context layer for product teams, consolidating feedback into an adaptive taxonomy for fast-growing AI-native companies such as Canva, Notion, and Zapier. In this position, you will own the weekly product release calendar, coordinate launch materials across teams, and track adoption rather than just impressions. Additionally,…
Job Description
Enterpret is hiring a remote Senior Product Marketing Manager, Growth, to lead product launches and drive product-led growth (PLG) activation. Enterpret operates as the customer context layer for product teams, consolidating feedback into an adaptive taxonomy for fast-growing AI-native companies such as Canva, Notion, and Zapier. In this position, you will own the weekly product release calendar, coordinate launch materials across teams, and track adoption rather than just impressions. Additionally, you will build and manage the PLG activation flow by creating onboarding journeys, product enablement assets, and lifecycle campaigns to help self-serve users reach value quickly.
This role suits an experienced product marketer with a strong background in AI products and B2B software, hands-on expertise with lifecycle and analytics tools, and a portfolio demonstrating successful launches and activation programs. You will report to the Director of Product Marketing and Brand while collaborating closely with product, design, sales, and customer success teams.
Responsibilities
- Manage the weekly product release calendar and collaborate with product managers to plan launch positioning, tiering, and timing
- Produce launch collateral such as release notes, announcement posts, demo scripts, and in-product messages
- Equip sales and customer success teams with talk tracks, demo flows, and objection handling guides prior to launch
- Drive post-launch adoption through targeted email and in-app campaigns aimed at relevant user accounts
- Define activated user accounts and map out onboarding journeys using email, checklists, tooltips, and nudges
- Develop product enablement resources including setup guides, short walkthrough videos, templates, and example workflows
- Monitor activation metrics, run experiments, and identify accounts ready for sales handoff
Requirements
- Product marketing experience for AI products within B2B software companies
- Proficiency in utilizing AI tools like Claude daily for data analysis, prototyping, and content creation
- Demonstrated track record of building a PLG activation or onboarding program tied to measurable metrics
- Experience managing weekly or near-weekly product launches from planning to post-launch adoption
- Hands-on familiarity with lifecycle and in-app platforms such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
- Working knowledge of product analytics software like PostHog, Amplitude, or Mixpanel to define funnels and read cohorts
- Strong writing skills to distill complex product specifications efficiently
- Submission of a portfolio showcasing a product launch and an activation program with before-and-after numbers
Qualifications
- Experience marketing to product managers, product engineers, or developers at AI-native companies
- Background working in early-stage startups where product marketing operated as a team of one or two
- Ability to independently produce product videos, demos, walkthroughs, and short explainers
- Familiarity with customer feedback, product analytics, or developer tools
Core Skills
Benefits
- Autonomy and ownership to shape an early-stage startup
- Competitive salary and early-stage startup equity
- Comprehensive medical, dental, and vision health coverage
- Retirement package including a 401(k)
- Generous vacation time off policy
- Maternity and paternity parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote policy for this role?
The position is remote in the United States.
What is the compensation range?
The base salary ranges from USD 180,000 to 220,000 per year, plus equity and benefits.
Who does this position report to?
The role reports to the Director of Product Marketing and Brand.
What application materials are required?
A portfolio is required, showcasing at least one product launch with adoption metrics and an activation or onboarding program with before-and-after numbers.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.