Remote opportunity at
Smith.aiSenior Product Marketing Manager
Smith.ai operates an intake service for law firms, pairing artificial intelligence with North American live agents to capture, qualify, and convert leads through a profitable business…
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About This Role
Smith.ai operates an intake service for law firms, pairing artificial intelligence with North American live agents to capture, qualify, and convert leads through a profitable business model. The organization is seeking a Senior Product Marketing Manager to direct the complete product marketing lifecycle, manage the corporate website, and collaborate with product, growth, sales, and design teams. This position is suited for a fast-moving, execution-driven professional who thrives in a growth-stage…
Job Description
Smith.ai operates an intake service for law firms, pairing artificial intelligence with North American live agents to capture, qualify, and convert leads through a profitable business model. The organization is seeking a Senior Product Marketing Manager to direct the complete product marketing lifecycle, manage the corporate website, and collaborate with product, growth, sales, and design teams. This position is suited for a fast-moving, execution-driven professional who thrives in a growth-stage company and enjoys rapid testing, iteration, and messaging strategy.
The person in this role will take charge of go-to-market strategies, product launches, customer lifecycle programs, and sales enablement resources. Responsibilities include building onboarding and retention campaigns, conducting customer and competitive research, analyzing user data, and crafting compelling written content ranging from landing pages to email sequences. Familiarity with legal technology or buying habits within professional services serves as a strong advantage for applicants.
This full-time opportunity carries a remote work structure and an annual base salary spanning USD 160,000 to USD 180,000. Eligible team members also receive equity and health insurance benefits including medical, dental, vision, life insurance, a 401k plan, and flexible time off.
Responsibilities
- Shape and maintain the corporate narrative strategy, translating it into differentiated messaging across all customer touchpoints
- Run A/B tests, landing page experiments, and call-to-action optimizations to continuously improve conversion performance
- Lead go-to-market strategies and product launches by partnering closely with product, marketing, sales, and customer success teams
- Build, own, and optimize end-to-end lifecycle programs across email and in-app channels spanning onboarding, activation, and retention
- Analyze sales calls and collaborate with sales staff to understand customer objections, competitive dynamics, and talk tracks
- Create high-impact sales enablement assets, training materials, and resources to help close deals effectively
- Write diverse marketing copy including landing pages, case studies, email sequences, launch blogs, and social content
Requirements
- At least three years of experience in product marketing at early-stage or growth-stage startups
- Proven background in building successful customer lifecycle programs from onboarding through retention
- Demonstrated experience with B2B sales enablement including training, tools, positioning, and assets
- Track record of successfully executing product launches and rolling out new features to market
- Artificial intelligence fluency beyond simple chat, including the ability to build agents and workflows
- Familiarity with marketing tools such as Salesforce, Customer.io, Chameleon, Figma, Convert, and Mailchimp
- Experience marketing to small and medium business professional services audiences, preferably within the legal industry
Qualifications
- Strong design sensibility with the ability to collaborate closely with creative teams
- Experience conducting customer research, surveys, and message testing
- Data-driven approach with a history of improving conversion, activation, or retention metrics
Core Skills
Benefits
- Equity eligibility
- Medical coverage
- Dental coverage
- Vision coverage
- Life insurance
- 401k plan
- Flexible Time Off program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, the posting specifies that the job is remote.
What is the salary range for this role?
The base salary ranges from USD 160,000 to USD 180,000 per year.
What employment type is this role?
This is a full-time position.
What benefits are included?
Eligible employees receive medical, dental, vision, life insurance, a 401k plan, equity, and a Flexible Time Off program.
Sample Interview Questions
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