Remote opportunity at
FictivSenior Strategic Account Marketing Lead
Fictiv is hiring a Senior Strategic Account Marketing Lead for a full-time, remote position with a yearly salary range of USD 130,000 to 160,000. Operating divisions…
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About This Role
Fictiv is hiring a Senior Strategic Account Marketing Lead for a full-time, remote position with a yearly salary range of USD 130,000 to 160,000. Operating divisions include locations in the San Francisco Bay Area and Chicago, and the position requires the ability to travel up to 25% within the U.S. for internal meetings, industry gatherings, customer-office visits, and company events. In this role, the professional will serve as a partner…
Job Description
Fictiv is hiring a Senior Strategic Account Marketing Lead for a full-time, remote position with a yearly salary range of USD 130,000 to 160,000. Operating divisions include locations in the San Francisco Bay Area and Chicago, and the position requires the ability to travel up to 25% within the U.S. for internal meetings, industry gatherings, customer-office visits, and company events.
In this role, the professional will serve as a partner to sales representatives handling assigned strategic and key accounts. The job bridges account strategy, field execution, digital activation, and sales collaboration. Responsibilities involve translating customer insights and revenue objectives into creative, practical marketing campaigns that generate engagement, build pipeline velocity, and strengthen business relationships. The position requires a hands-on operator rather than solely a strategist, managing everything from high-touch experiences like customer workshops and executive outreach to scaled digital initiatives like email nurture programs, paid ads, and account-specific content.
The ideal candidate possesses strong commercial judgment, analytical fluency, and extensive experience in B2B marketing, account-based marketing, or demand generation. Success in this position is measured by business impact, sales-partner effectiveness, pipeline progression, and revenue influence across the assigned portfolio.
Responsibilities
- Partner with account executives and sales leaders to understand account priorities, whitespace, and pipeline opportunities
- Translate account plans and buying-group insights into quarterly activation plans and account-growth strategies
- Plan and execute 1:1, 1:few, and 1:many marketing programs combining high-touch tactics and scalable digital methods
- Develop creative marketing plays including customer-office visits, lunch-and-learns, executive meetings, direct mail, and targeted events
- Collaborate with cross-functional teams including Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, and Sales Development
- Write clear creative briefs, establish timelines, and oversee program delivery
- Optimize targeted email, nurture sequences, paid media, and landing pages for assigned accounts
- Build sales enablement materials such as messaging guides, outreach templates, and talking points for sales teams
- Manage assigned program budgets with an ROI mindset and utilize tools like Salesforce, Marketo, and intent data to measure impact
Requirements
- Over 8 years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or revenue marketing
- Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to execute account plans
- Proven ability to develop and execute integrated campaigns across high-touch and digital channels
- Track record of taking programs from strategy and insight through detailed execution and performance reporting
- Strong commercial judgment and comfort prioritizing account portfolios against revenue opportunities
- Customer-facing confidence to represent marketing in seller and customer conversations
- Cross-functional project leadership skills with the ability to write clear briefs and resolve ambiguity
- Analytical fluency using CRM, marketing automation, account engagement, and intent data
- Ability to travel up to 25% within the U.S. for customer visits, events, and internal meetings
Qualifications
- Experience marketing to complex B2B buying groups in technical, industrial, manufacturing, or supply-chain environments
- Familiarity with ABM platforms, intent-data tools, audience development, and account-level reporting
- Experience producing or supporting executive programs, customer workshops, field events, and gifting programs
- Bachelor’s degree or equivalent practical experience
- Salesforce and Marketo experience strongly preferred
Core Skills
Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Senior Strategic Account Marketing Lead position?
The salary ranges from USD 130,000 to 160,000 per year, based upon experience.
Is this position remote?
Yes, the posting specifies that the role is remote, though it requires up to 25% travel within the U.S. for customer-office visits, events, and internal meetings.
What employment type is this role?
The position is full-time.
What level of experience is required for this role?
Candidates must have over 8 years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
Sample Interview Questions
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