Remote opportunity at
GitLabSenior Talent Brand Manager
GitLab, an intelligent DevSecOps orchestration platform trusted by millions of users globally, is hiring a remote Senior Talent Brand Manager for a full-time position. This role…
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About This Role
GitLab, an intelligent DevSecOps orchestration platform trusted by millions of users globally, is hiring a remote Senior Talent Brand Manager for a full-time position. This role sits within the organization's People Group and partners closely with Talent Acquisition, Marketing, Corporate Communications, Social Media, and Diversity, Inclusion & Belonging teams to shape how current and prospective workers perceive the company culture. The position suits a strategic professional with background in talent…
Job Description
GitLab, an intelligent DevSecOps orchestration platform trusted by millions of users globally, is hiring a remote Senior Talent Brand Manager for a full-time position. This role sits within the organization's People Group and partners closely with Talent Acquisition, Marketing, Corporate Communications, Social Media, and Diversity, Inclusion & Belonging teams to shape how current and prospective workers perceive the company culture.
The position suits a strategic professional with background in talent branding, recruitment marketing, or brand strategy who can blend editorial judgment, performance metrics, cross-functional influence, and artificial intelligence tools. The incoming manager will define GitLab's talent brand messaging, establish content systems, produce integrated campaigns, and optimize the candidate journey across multiple platforms and channels.
GitLab operates as a distributed organization that hires workers internationally, although location eligibility requirements may apply based on specific country guidelines. Candidates residing in the United States may be eligible for a base salary range between $115,200 and $194,400 USD, determined through interviews, qualifications, and geographic location, alongside equity compensation, flexible paid time off, and parental leave.
Responsibilities
- Lead talent brand strategy to translate the employer value proposition and company direction into candidate messaging
- Design integrated campaigns and build scalable content systems, recruiter resources, reporting, and event support using technology and AI tools
- Set editorial direction and align cross-functional partners on authentic storytelling featuring team members, leaders, culture, values, and career growth
- Advise Talent Acquisition and business leaders on audience strategy and campaigns supporting hiring priorities and candidate conversion
- Improve candidate journey touchpoints to ensure transparent, consistent, and relevant information throughout the hiring process
- Utilize performance data, audience insights, candidate feedback, and market trends to set priorities and evaluate results
Requirements
- Demonstrated experience in talent brand, employer brand, or recruitment marketing
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities
- Strong storytelling, writing, editing, and editorial judgment across multiple channels
- Experience leading complex campaigns involving multiple stakeholders, deadlines, budgets, or external partners
- Strong analytical judgment using data, audience insights, feedback, and research to improve outcomes
- Ability to influence senior stakeholders, create structure from ambiguity, and operate in an asynchronous environment
Core Skills
Benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation and Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, GitLab roles are remote, though certain positions may carry specific location-based eligibility requirements that the Talent Acquisition team can clarify.
What is the salary for the Senior Talent Brand Manager role?
For United States residents, the base salary range is $115,200 to $194,400 USD, determined by interviews, education, experience, market data, and location. Salaries for candidates outside the US or bonuses and equity details are not specified beyond base pay.
What employment type is this job?
This is a full-time position.
How do I apply if I do not meet every single requirement?
GitLab explicitly encourages candidates with varying levels of experience to apply, noting that successful applicants often do not meet every single qualification listed.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.