Hybrid opportunity at
Coins.phSEO/SEM Generalist
This full-time, hybrid role in Manila covers both organic search (SEO) and paid search (SEM) for Coins.ph, a crypto platform in the Philippines. The generalist plans…
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About This Role
This full-time, hybrid role in Manila covers both organic search (SEO) and paid search (SEM) for Coins.ph, a crypto platform in the Philippines. The generalist plans keyword research, on-page and technical fixes, and paid campaigns across Google Ads, Bing and similar networks, with the goal of stronger rankings and better campaign returns. The position partners with content writers and teams spanning creative, product and engineering to align search work with…
Job Description
This full-time, hybrid role in Manila covers both organic search (SEO) and paid search (SEM) for Coins.ph, a crypto platform in the Philippines. The generalist plans keyword research, on-page and technical fixes, and paid campaigns across Google Ads, Bing and similar networks, with the goal of stronger rankings and better campaign returns.
The position partners with content writers and teams spanning creative, product and engineering to align search work with company goals. It suits a marketer with analytical skills, two to four years in digital marketing and working knowledge of web tools and analytics.
Responsibilities
- Find high-value search terms and tune website copy plus app store pages
- Track organic performance with Google Analytics, Search Console and SEO platforms
- Handle technical items like site speed, schema markup and mobile fit
- Build and run paid campaigns on Google Ads and Bing, tuning copy, targeting and bids for return on spend
Requirements
- A four-year degree in marketing, communications, commerce or adjacent fields
- Two to four years working in organic search, paid search or digital marketing
- Comfort with analytics platforms and keyword research software
- Working knowledge of front-end markup and scripting plus WordPress or similar CMS platforms
Qualifications
- Prior exposure to financial technology, online retail or digital assets
- Analytical mindset with solid planning and task handling skills
Core Skills
Benefits
- Cross-team work that shapes the customer experience
- Growth prospects as the company expands beyond APAC
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job and how is it set up?
The listing places the role in Manila as hybrid work.
Which tools does the posting mention?
The posting mentions Google's analytics, search console and ads products, plus SEMrush or Ahrefs.
What experience is required?
The posting asks for two to four years of work in organic and paid search or digital marketing, plus a bachelor's degree.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.