Remote opportunity at
FelixSr. Director, Brand
Felix seeks a Sr. Director, Brand to lead its brand strategy and integrated marketing campaigns as the company transitions from a fast-growing challenger into a recognized…
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About This Role
Felix seeks a Sr. Director, Brand to lead its brand strategy and integrated marketing campaigns as the company transitions from a fast-growing challenger into a recognized name in Canadian digital health. Founded in 2019, the digital healthcare company provides online treatment, prescription delivery, and ongoing care across categories such as weight loss, birth control, menopause, erectile dysfunction, acne, and longevity. This is a hands-on strategic role where the individual will…
Job Description
Felix seeks a Sr. Director, Brand to lead its brand strategy and integrated marketing campaigns as the company transitions from a fast-growing challenger into a recognized name in Canadian digital health. Founded in 2019, the digital healthcare company provides online treatment, prescription delivery, and ongoing care across categories such as weight loss, birth control, menopause, erectile dysfunction, acne, and longevity. This is a hands-on strategic role where the individual will personally own flagship integrated marketing campaigns from brief to measurement, oversee product marketing and editorial functions, and build earned reach and cultural relevance through PR, influencer programs, brand partnerships, and experiential efforts.
The role suits an experienced brand marketer energized by ambiguity, pace, and accountability who can balance creative vision with rigorous financial and data analysis. The person will manage a team consisting of three direct reports and one freelancer, work closely with founders and executives, and collaborate across departments including growth marketing, lifecycle, dotcom, creative, product, clinical, data, and customer experience. Candidates must navigate regulated categories by working alongside compliance, medical, and legal teams to produce resonant, distinctive creative work within Canadian advertising rules for health services and prescription treatments.
Responsibilities
- Own and drive flagship integrated marketing campaigns end to end, including the January campaign season
- Set an insight-driven brand strategy and an 18-month integrated marketing calendar aligned with business plans
- Lead the product marketing go-to-market function, starting with weight loss
- Manage brand budgets, track brand health metrics, and collaborate with finance and analytics on brand lift, incrementality, and media mix modelling
- Lead PR, influencer and creator programs, brand partnerships, and experiential marketing
- Ensure creative work aligns with compliance, medical, and legal regulations for healthcare and prescription treatments
- Lead, coach, and grow the brand and product marketing team while hiring against business priorities
- Collaborate cross-functionally with growth marketing, lifecycle, dotcom, creative, product, clinical, data, and customer experience teams
Requirements
- 10 or more years of experience in brand marketing at consumer or DTC brands
- Experience in product marketing or a role spanning both brand and product marketing
- Experience at a tech startup or scale-up through a period of hypergrowth
- Track record of personally leading multi-million-dollar integrated campaigns across TV, online video, digital, audio, out-of-home, social, and PR
- Experience working on lesser-known brands and understanding playbooks for varying levels of aided awareness
- Product marketing and go-to-market experience including positioning frameworks and launch plans
- Hands-on experience with brand measurement, brand tracking, brand lift studies, and incrementality testing or media mix modelling
- 5 or more years of experience managing teams, including senior individual contributors or managers
Qualifications
- Experience in healthcare, wellness, pharma, financial services, or other highly regulated categories with compliance and legal partnerships
- Experience working in the Canadian market
- Consumer subscription experience with an understanding of retention, churn, and reactivation
- A point of view on how artificial intelligence is changing brand and creative production, content, and discovery
- Experience building a brand from a challenger to a category leader
- Collaboration experience with in-house creative teams
Core Skills
Benefits
- Full medical, dental, and vision benefits
- Maternity and paternity policy
- 4 weeks of vacation, comprising 3 weeks anytime and 1 week during the holidays
- Competitive compensation and stock option grants
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote policy for this role?
The posting indicates that the role is remote with work-from-anywhere flexibility in Canada, alongside an optional office in downtown Toronto.
What is the salary for the Sr. Director, Brand position?
The salary is not stated in the source posting.
What are the main experience requirements for applicants?
Applicants must have 10+ years in brand marketing at consumer or DTC brands, tech startup or scale-up experience through hypergrowth, a track record of leading multi-million-dollar integrated campaigns, product marketing and measurement experience, and 5+ years of management experience.
Sample Interview Questions
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