Remote opportunity at
HudlSr. Marketing Manager; Basketball and Ice Hockey
Hudl builds sports technology products that help coaches and athletes capture video, analyze data, and share highlights. The company is currently hiring a Sr. Marketing Manager;…
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About This Role
Hudl builds sports technology products that help coaches and athletes capture video, analyze data, and share highlights. The company is currently hiring a Sr. Marketing Manager; Basketball and Ice Hockey to lead marketing initiatives for basketball and secondary markets in ice hockey. This position focuses heavily on the North American basketball segment to build brand awareness, generate demand, and establish the company as a preferred sports technology provider for analytics,…
Job Description
Hudl builds sports technology products that help coaches and athletes capture video, analyze data, and share highlights. The company is currently hiring a Sr. Marketing Manager; Basketball and Ice Hockey to lead marketing initiatives for basketball and secondary markets in ice hockey. This position focuses heavily on the North American basketball segment to build brand awareness, generate demand, and establish the company as a preferred sports technology provider for analytics, human performance, and player recruitment buyers.
The role suits an autonomous, data-fluent marketing professional with deep familiarity with elite basketball and business-to-business environments. Key duties involve designing quarterly marketing calendars, coordinating multi-channel campaigns, managing pod outputs, and collaborating with sales, product management, and customer success teams. The individual will also oversee external agencies, analyze key performance metrics like click-through and conversion rates, and manage marketing budgets to ensure positive return on investment.
Applicants should note that this role requires working in-office more days than remotely, with preference given to candidates within commuting distance of Lincoln, Nebraska. The position offers a base salary between USD 82,000 and 137,000 per year, alongside a comprehensive benefits package including medical coverage, retirement matching, and flexible time off.
Responsibilities
- Develop and execute marketing strategies and quarterly plans with defined key performance indicators for North American basketball and ice hockey segments
- Lead the basketball and ice hockey pod by guiding campaign creation and ensuring operational excellence
- Implement a test-and-learn approach to optimize campaigns using data and scale successful tactics
- Collaborate with central marketing, product marketing, product management, customer success, and support teams
- Manage external marketing agencies alongside the paid media manager
- Track and report marketing performance metrics including click-through rate, cost per lead, conversion rate, and return on ad spend
- Evaluate channel mix and monitor marketing budgets to secure positive return on investment
Requirements
- 5 to 8 years of marketing experience with knowledge of marketing strategy and go-to-market approaches
- Deep understanding of the elite basketball landscape and associated buyer personas across analytics, human performance, and player recruitment
- Proven background in business-to-business marketing directed at elite sports organizations
- Extensive background in digital marketing channels such as search engine optimization, pay-per-click, email automation, and social media
- Strong data fluency including experience with web analytics tools like Google Analytics and running A-B testing
- Self-motivated leadership capabilities to handle time management and prioritize tasks across a dual-sport scope
Qualifications
- Bachelor degree in Business, Marketing, Communications, or a related field
- Familiarity with the ice hockey market and buyer landscape
- Experience managing external vendors as extensions of an internal marketing team
- Background working in a software as a service environment
Core Skills
Benefits
- Flexible vacation time and company-wide holidays
- Paid sabbatical every five years
- Tailored medical, vision, dental, and fertility benefit plans
- Employee assistance program and employee resource groups
- Retirement plan with up to 4 percent company match
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
The base salary range is USD 82,000 to 137,000 per year, with starting pay typically falling near the middle based on experience, skills, and education.
Where is this job located and is it remote?
Applicants are expected to work more days in-office than remotely, and the employer is prioritizing candidates within commuting distance of Lincoln, Nebraska.
What are the primary experience requirements?
Candidates must have 5 to 8 years of marketing experience, a relevant bachelor degree, background in business-to-business marketing for elite sports, and deep knowledge of the elite basketball landscape.
Sample Interview Questions
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