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ContentstackSr. Product Marketing Manager, Content Cloud
Contentstack is seeking an experienced professional for a senior-level individual contributor position overseeing the commercial strategy for its primary revenue portfolio, Content Cloud. This product line…
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About This Role
Contentstack is seeking an experienced professional for a senior-level individual contributor position overseeing the commercial strategy for its primary revenue portfolio, Content Cloud. This product line encompasses headless CMS, Assets digital asset management, and Launch. The organization functions as an AI-forward company pioneering the Agentic Experience Platform, connecting structured content, real-time data, and automated AI orchestration to help major global brands build digital experiences. This role suits a candidate with…
Job Description
Contentstack is seeking an experienced professional for a senior-level individual contributor position overseeing the commercial strategy for its primary revenue portfolio, Content Cloud. This product line encompasses headless CMS, Assets digital asset management, and Launch. The organization functions as an AI-forward company pioneering the Agentic Experience Platform, connecting structured content, real-time data, and automated AI orchestration to help major global brands build digital experiences.
This role suits a candidate with extensive background in B2B software marketing who can independently manage end-to-end product messaging, pricing, packaging, competitive positioning, and sales readiness. Responsibilities include protecting and growing the existing installed base, driving adoption across multiple product offerings, and acting as an internal mentor to elevate team capabilities without direct supervisory duties. The successful applicant will frequently interface with external stakeholders through live demonstrations, analyst briefings, and industry events.
The company emphasizes a collaborative and dynamic culture with a strong commitment to community engagement and transparent business updates. The position offers an opportunity to shape go-to-market strategies within a distributed, globally diverse team environment.
Responsibilities
- Manage the end-to-end commercial strategy for Content Cloud, encompassing market positioning, packaging, launches, buyer narratives, and field readiness.
- Drive retention and expansion strategies for the primary installed base, including increasing adoption of Assets and Launch.
- Spearhead competitive analysis through battlecards, win/loss insights, enterprise RFP and RFI support, and strategy translation.
- Establish pricing models, ideal customer profiles, and core value propositions in collaboration with sales, product, and marketing departments.
- Track and evaluate adoption metrics following product releases to refine go-to-market execution based on quantitative data and user feedback.
- Incorporate customer perspectives and market research into overall planning via regular buyer interactions and analyst sessions.
- Represent the organization publicly through unscripted product demonstrations, webinars, roundtables, and industry conferences.
- Provide mentorship and strategic guidance to peers within the product marketing group.
Requirements
- Possess eight to twelve years of product marketing experience within the B2B software sector.
- Accumulate at least four years of specific marketing background related to a headless CMS, digital experience platform, digital asset management system, or content infrastructure product.
- Demonstrate hands-on enterprise digital asset management or content management familiarity, including complex purchasing cycles and requests for proposal.
- Show verified capability in handling pricing and packaging decisions for a product category.
- Perform a live, unscripted product demonstration during the interview process without depending on a sales engineer.
- Display past success in positioning against major industry incumbents and emerging competitors while utilizing lessons from wins and losses.
Qualifications
- Bring additional background involving retail or commerce sectors, developer audiences, partner networks, product-led growth, or answer engine and search optimization.
- Express willingness for occasional travel.
Core Skills
Benefits
- Participate in a collaborative team culture featuring regular social events, office happy hours, group outings, and community volunteer options.
- Receive regular updates regarding business performance and strategy.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
The annual salary for this role ranges from USD 155,000 to 175,000, determined by the individual's qualifications and prior experience.
Is this a remote or on-site position?
The source posting indicates that the remote status is on-site.
What is the employment type?
This is a full-time, senior-level individual contributor role.
Does the job posting specify the work location city?
The specific geographic location is not stated in the source posting.
Sample Interview Questions
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