Remote opportunity at
Emma – The Sleep CompanyTeam Lead Retail Expansion
Emma – The Sleep Company is a direct-to-consumer sleep brand founded in 2015, operating in more than 20 markets with over 35 retail locations across Europe.…
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About This Role
Emma – The Sleep Company is a direct-to-consumer sleep brand founded in 2015, operating in more than 20 markets with over 35 retail locations across Europe. The company is currently hiring a remote-based Team Lead Retail Expansion to head its store growth and network development initiatives. In this full-time position, the professional will shape launch strategies, oversee pipeline health, direct the launch model, and enforce business case discipline across countries.…
Job Description
Emma – The Sleep Company is a direct-to-consumer sleep brand founded in 2015, operating in more than 20 markets with over 35 retail locations across Europe. The company is currently hiring a remote-based Team Lead Retail Expansion to head its store growth and network development initiatives.
In this full-time position, the professional will shape launch strategies, oversee pipeline health, direct the launch model, and enforce business case discipline across countries. The role requires leading a team of launch managers and network developers while aligning cross-functional departments such as Legal, Finance, Real Estate, Marketing, IT, HR, and Retail Ops. Candidates must also support market entry, model testing, and handover quality.
This opportunity suits candidates with a strong background in retail expansion, franchise development, or network growth who possess experience leading a team. Applicants need commercial and financial judgment, comfort with ambiguity, and credibility with senior leadership. Fluency in English and at least one other major European language (French, German, or Spanish) is mandatory, alongside a willingness to travel regularly throughout Europe.
Responsibilities
- Formulate launch strategies by market, prioritizing countries and allocating resources
- Manage pipeline health including lead generation, funnel conversion, and candidate quality on a rolling 12-month schedule
- Own and enforce the central launch model, playbooks, templates, and stage-gate processes locally
- Evaluate partners and sites using standardized business cases with go/no-go gates
- Lead, hire, onboard, and coach launch managers and network developers
- Track and report on pipeline progress, signings, openings, scheduling, and early performance metrics
- Align cross-functional teams including Legal, Finance, Real Estate, Marketing, IT, HR, and Retail Ops
- Ensure clean handovers from the launch phase to Store Management based on agreed criteria
- Support new markets through structured test-and-learn approaches for market entry and model testing
Requirements
- Demonstrated experience in retail expansion, franchise development, or network growth
- Minimum of 2 years of experience leading a team
- Proven track record in launching and scaling store networks across multiple markets
- Strong commercial and financial judgment regarding business cases, unit economics, and negotiations
- Ability to build structure while comfortable with ambiguity
- Credibility when interacting with senior leadership, partners, and cross-functional teams
- Fluency in English plus at least one major European language among French, German, or Spanish
- Willingness to travel regularly across Europe
Qualifications
- Proficiency in additional European languages beyond English, French, German, or Spanish
Core Skills
Benefits
- Private Health Insurance
- 24 vacation days per year with 1 additional day per year worked up to a maximum of 29 days
- Flexible hybrid setup offering up to 22 remote days per quarter
- Access to continuous learning and development tools such as the Learning Hub and Nilo
- Participation in a global environment with colleagues from over 70 nationalities across 4 offices
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote setup for the Team Lead Retail Expansion role?
The position is listed as remote with full-time employment status, and the employer also maintains a flexible hybrid setup with up to 22 remote days per quarter and a modern office in Lisbon.
What language skills are required for this position?
Candidates must be fluent in English and possess proficiency in at least one other major European language, specifically French, German, or Spanish.
What travel is expected for this role?
The role requires a willingness to travel regularly across Europe.
Is the salary specified in the job posting?
No, the salary is not stated in the job posting.
Sample Interview Questions
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