Opportunity at
capital.comUser Acquisition Manager (PPC)
Capital.com is seeking a User Acquisition Manager (PPC) to manage paid campaigns for the Asia and Australia markets. In this on-site, individual-contributor position, the selected professional…
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About This Role
Capital.com is seeking a User Acquisition Manager (PPC) to manage paid campaigns for the Asia and Australia markets. In this on-site, individual-contributor position, the selected professional will handle day-to-day campaign execution, budget efficiency, and growth aligned with regional revenue and return on ad spend targets. The primary focus of the role involves overseeing Google Ads, with opportunities to work on paid social platforms depending on capacity. This opportunity suits a…
Job Description
Capital.com is seeking a User Acquisition Manager (PPC) to manage paid campaigns for the Asia and Australia markets. In this on-site, individual-contributor position, the selected professional will handle day-to-day campaign execution, budget efficiency, and growth aligned with regional revenue and return on ad spend targets. The primary focus of the role involves overseeing Google Ads, with opportunities to work on paid social platforms depending on capacity. This opportunity suits a performance marketing specialist with a background in regulated financial services who can navigate compliance frameworks, mobile attribution challenges, and localized market nuances.
Responsibilities
- Manage and optimize Google Ads campaigns including Search, Performance Max, App campaigns, Display, and YouTube targeting the Asia and Australia regions
- Expand into paid social channels such as Meta, TikTok, and Snapchat when capacity and skills allow
- Control budget pacing and reallocate funds across different markets and channels
- Drive performance against key regional metrics such as return on ad spend and cost per acquisition for first-time deposits
- Execute structured A/B tests covering ad creative, bidding tactics, and audience segments while documenting outcomes
- Account for iOS attribution limitations, placement visibility restrictions in Performance Max, and regional regulatory rules
- Adapt campaign strategies to local languages, payment behaviors, competitive factors, and licensing frameworks like ASIC
- Collaborate with regional marketing and compliance teams to secure creative approvals and plan market launches
- Communicate with account teams at Google, Meta, TikTok, and Snapchat regarding platform capabilities and spend commitments
- Deliver weekly status reports detailing expenditure, revenue, return on ad spend, and cost per acquisition figures
Requirements
- Minimum of 3 years of direct, hands-on PPC management experience
- Background in fintech, trading, or regulated financial services
- Deep practical platform experience utilizing Google Ads including Search, Performance Max, and App campaigns
- Familiarity with mobile attribution limitations including iOS ATT and SKAD, alongside modeled versus deterministic conversion data
- Ability to manage multiple markets and currencies simultaneously
- Strong analytical skills to interpret performance data and make budgeting or bidding choices independently
- Willingness to learn the company compliance doctrine
- Fluency in written and spoken English
Qualifications
- Experience with paid social platforms such as Meta, TikTok, and Snapchat Ads Manager
- Prior exposure to paid media specifically within APAC or ANZ
- Experience working inside regulated advertising environments involving financial promotion rules and regional advertising standards
- Proficiency in additional Asia-region languages such as Mandarin, Vietnamese, or Bahasa
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote status of this role?
The posting specifies that this is an on-site role, though a specific city or country location is not stated.
What core platform experience is required?
The role requires deep, direct platform experience in Google Ads, including Search, Performance Max, and App campaigns.
Is salary information provided in the job posting?
No, the posting does not specify the salary for this position.
Sample Interview Questions
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