Hybrid opportunity at
LaterVP, Growth Marketing
Later is an influencer marketing company providing an AI-powered platform backed by over a decade of proprietary data to help brands run impactful campaigns. The organization…
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About This Role
Later is an influencer marketing company providing an AI-powered platform backed by over a decade of proprietary data to help brands run impactful campaigns. The organization operates across three lines of business: Later Influence, Later Social, and Creator/Affiliate. Leading enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines rely on these solutions to connect creativity with performance outcomes. The company seeks a VP of Growth Marketing to manage the…
Job Description
Later is an influencer marketing company providing an AI-powered platform backed by over a decade of proprietary data to help brands run impactful campaigns. The organization operates across three lines of business: Later Influence, Later Social, and Creator/Affiliate. Leading enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines rely on these solutions to connect creativity with performance outcomes.
The company seeks a VP of Growth Marketing to manage the complete revenue generation and marketing engine. This position operates in a hands-on player-coach capacity where the chosen professional will guide a team of more than twelve marketing professionals while directly managing specific campaigns and building operational models when necessary. The scope encompasses product marketing for both brand and creator target audiences, alongside paid media, search optimization including AEO, email, in-app lifecycle, conversion rate optimization, web strategy, and account-based marketing.
This opportunity is designed for a strategic marketing leader experienced in scaling demand across B2B SaaS, product-led growth, or marketplace environments. The ideal candidate balances high-level strategy with direct tactical execution, maintaining deep familiarity with analytics, attribution, and multi-channel performance tools.
While preferred candidates will work out of the Boston or New York hubs on a hybrid schedule requiring three days in the office, remote applicants are also evaluated. Permanent team members qualify to participate in company benefit offerings.
Responsibilities
- Manage the complete growth marketing strategy from end to end across product marketing, demand generation, and lifecycle plans.
- Allocate and manage the growth marketing budget while defending investment decisions using efficiency and payback data.
- Lead, coach, and develop a team of approximately twelve professionals spanning product marketing, digital channels, and growth marketing.
- Direct paid media strategy across search, social, video, and display channels.
- Supervise SEO and AEO strategy to protect and expand organic visibility.
- Oversee email and in-app strategies for creator and brand audiences to enhance activation, conversion, and retention.
- Collaborate with web and product teams to drive conversion rate optimization on later.com.
- Partner with enterprise and ABM marketers to build account-based programs for sales teams.
- Establish attribution models and marketing measurement frameworks alongside RevOps and MarketingOps.
- Coordinate with product, sales, and creator teams to align campaign efforts with product capabilities and business goals.
Requirements
- Ten or more years of experience in growth, performance marketing, or demand generation.
- Experience managing multi-million dollar budgets and revenue targets.
- Five or more years of experience leading and developing marketing teams, including the management of managers or senior specialists.
- Demonstrated background as a player-coach who has personally executed campaigns while leading teams.
- Expertise in paid media, web conversion rate optimization, lifecycle email, and search optimization including SEO and AEO.
- Proven history of scaling demand within B2B SaaS, product-led growth, or marketplace business models.
- Strong command of funnel analysis, attribution modeling, and experiment design using tools such as GA4, Amplitude, Looker, or Mode.
- Familiarity with CRM and marketing automation software such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze.
Qualifications
- Prior experience marketing to or through creators, or working within the influencer, social, or commerce sectors.
- Background partnering closely with sales teams on enterprise pipeline or account-based marketing motions.
Core Skills
Benefits
- Participation in various benefits plans available to permanent team members
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
The position is full-time.
Where is the job located and what is the remote policy?
This is ideally a hybrid position requiring three days per week in the Boston or New York offices, though remote applicants are also considered.
What is the compensation for this position?
The compensation is structured as a salary range of $276k to $318k OTE with equity.
What experience level is required?
Candidates must have at least 10 years of experience in growth, demand generation, or performance marketing, along with 5 or more years of experience leading and developing marketing teams.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
