Remote opportunity at
UpstartArt Director, Performance
Upstart operates an AI-powered lending marketplace that partners with financial institutions to expand access to credit. The organization is currently hiring a full-time, remote Art Director,…
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About This Role
Upstart operates an AI-powered lending marketplace that partners with financial institutions to expand access to credit. The organization is currently hiring a full-time, remote Art Director, Performance to join its Brand and Creative team within the Growth division. This position suits an experienced creative professional who wants to design high-impact visual assets across paid social media platforms while applying performance metrics and generative AI tools to scale output. In this…
Job Description
Upstart operates an AI-powered lending marketplace that partners with financial institutions to expand access to credit. The organization is currently hiring a full-time, remote Art Director, Performance to join its Brand and Creative team within the Growth division. This position suits an experienced creative professional who wants to design high-impact visual assets across paid social media platforms while applying performance metrics and generative AI tools to scale output.
In this role, the selected individual will take charge of the artistic vision for paid social channels including Meta, TikTok, and Google. Responsibilities involve partnering closely with internal marketing teams and external agency partners to build evergreen campaigns and influencer initiatives. The person in this role will turn testing results and data insights into creative hypotheses, refine design workflows, and maintain strict brand consistency across all consumer touchpoints.
Upstart follows a digital-first work model, enabling employees to perform their jobs from various locations within the United States, operating primarily on East or West Coast hours. While remote work is supported, the company encourages periodic in-person collaboration through regular team onsites held a few times per quarter in locations like the Bay Area, Austin, Columbus, and New York City. The expected base salary range for this position is $138,000 to $182,000 USD, determined by geographic region, skills, and experience. Total compensation also includes equity grants, annual bonus opportunities, comprehensive healthcare coverage, and a generous 401(k) company match program.
Responsibilities
- Lead creative vision and asset execution across paid social media channels such as Meta, TikTok, and Google
- Analyze performance data and testing results to develop new creative hypotheses and asset iterations
- Collaborate with internal marketing teams and external agencies to produce evergreen and influencer campaigns
- Refine design workflows to increase scalability, production speed, and visual consistency
- Incorporate generative AI into the creative process to speed up ideation while supervising final output quality
Requirements
- Minimum of 7 years of professional background in art direction, design, or a closely related creative field
- Portfolio showcasing successful performance-driven creative assets designed for paid social media
- Familiarity with channel-specific best practices and utilizing performance metrics to direct creative choices
- Advanced proficiency in Figma and Adobe Creative Suite, along with experience using AI-powered design tools
Qualifications
- Bachelor degree in Visual Communications, Design, or a related discipline, or equivalent practical experience
- Capability to manage multiple competing priorities and projects in a fast-moving environment
- Experience working alongside cross-functional team members and directing external vendor partnerships
- Ability to explain design strategies and reasoning clearly to both creative and non-creative audiences
- Skill in turning broader business goals into engaging creative concepts and strategies
- Understanding of copywriting principles and how text supports visual executions
Core Skills
Benefits
- Base salary range of $138,000 to $182,000 USD depending on location, skills, and experience
- Annual equity grants vesting quarterly and performance bonus opportunities
- Retirement plan with a company match of $2 for every $1 contributed up to $15,000 annually
- Employee Stock Purchase Plan with discounted stock purchase options for eligible staff
- Comprehensive health benefits including medical, dental, vision, and wellness resources
- Life insurance and disability coverage for financial protection
- Paid time off, sick leave, company holidays, and parental leave
- Annual wellness allowance and yearly productivity allowance for tools and resources
- Access to an Employee Assistance Program and financial wellness planning tools
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this an entirely remote position?
Yes, the role is remote with a digital-first philosophy allowing employees to work from anywhere in the U.S. However, team members are encouraged to attend regular in-person collaboration sessions once or twice per quarter for two to four consecutive days.
What time zones does the team operate on?
The team operates on East and West Coast time zones.
What is the expected salary range for this job?
The anticipated base salary range is between $138,000 and $182,000 USD, with exact pay determined by geographic region, relevant skills, experience, and education.
What experience is required for this role?
Candidates must have at least seven years of experience in art direction, design, or a related creative discipline, accompanied by a portfolio demonstrating high-impact performance creative across paid social channels.
Sample Interview Questions
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