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MeeshoAssistant Manager - Performance Marketing
Meesho is looking for an Assistant Manager in performance marketing, based in Bengaluru. The job is full-time and on-site. Its core purpose is to increase the…
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About This Role
Meesho is looking for an Assistant Manager in performance marketing, based in Bengaluru. The job is full-time and on-site. Its core purpose is to increase the number of sellers who join the platform through paid channels, and to make sure those sellers become active and keep succeeding after sign-up. Day to day, the person plans and runs acquisition campaigns on channels such as Google, Meta and affiliate partners, aiming for…
Job Description
Meesho is looking for an Assistant Manager in performance marketing, based in Bengaluru. The job is full-time and on-site. Its core purpose is to increase the number of sellers who join the platform through paid channels, and to make sure those sellers become active and keep succeeding after sign-up.
Day to day, the person plans and runs acquisition campaigns on channels such as Google, Meta and affiliate partners, aiming for sign-ups that go on to become active sellers. The role also covers the seller funnel, which runs from signup through KYC completion, catalogue upload and first order. The goal is to pinpoint and reduce drop-off at each stage, working alongside product and lifecycle colleagues to lift conversion.
Testing sits at the heart of the job. The person designs experiments that test audiences, ad creatives, landing pages and onboarding steps, and hunts for fresh growth levers like regional expansion, category-led acquisition and vernacular targeting. Results are measured through acquisition cost, activation rate, payback period, lifetime value relative to acquisition cost, conversion and click-through rates. Budget is distributed across channels to maximise incremental seller growth, and cohort analysis by category, geography and lifecycle stage informs targeting.
Applicants should bring at least three years of performance marketing experience, ideally from app-based companies, e-commerce or consumer internet firms, along with hands-on skill with Meta and Google ads. The posting values a structured, problem-first method, comfort with spreadsheets, and a strong sense of ownership in a fast-moving team.
Responsibilities
- Own seller acquisition across Google, Meta and affiliate channels, prioritising the quality of sign-ups
- Improve the seller funnel from signup through KYC, catalogue upload and first order
- Tune campaigns for efficient acquisition while keeping seller quality at target
- Design and run experiments on audiences, ad creatives, landing pages and funnel stages
- Track acquisition cost, activation, payback, lifetime value, conversion, CTR and CPM, and manage channel budgets
- Analyse seller cohorts and set up measurement for incrementality and attribution
- Align with the category, design, analytics and product colleagues on onboarding and messaging
Requirements
- At least three years of performance marketing work, ideally from app companies, e-commerce or consumer internet firms
- Practical command of Meta Ads and Google Ads, with a firm grasp of incrementality methods
- Comfort with reach and funnel metrics, including CTR, CPM, CAC, hook rate, CTI, frequency and attribution models
- Proficiency in Excel or Google Sheets
- Structured analytical thinking and a readiness to act
- Ability to take high levels of ownership in a fast-paced setting
Qualifications
- SQL skills or other analytics tooling (a plus)
- Background in acquisition funnels for sellers or partners (a plus)
- A growth-oriented outlook that enjoys testing and continuous improvement
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job based?
The listing shows a full-time, on-site role in Bengaluru.
How much experience is needed?
The posting asks for at least three years of performance marketing experience.
Which ad platforms matter for this role?
Hands-on experience with Meta Ads and Google Ads is required, along with knowledge of incrementality and attribution.
Is a salary given?
The posting does not specify a salary.
Sample Interview Questions
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