Remote opportunity at
WpromoteAssociate Director, Paid Search B2B
Wpromote is seeking an Associate Director, Paid Search B2B to join its expanding team on a remote basis. This position functions as a senior individual contributor…
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About This Role
Wpromote is seeking an Associate Director, Paid Search B2B to join its expanding team on a remote basis. This position functions as a senior individual contributor responsible for managing and executing paid search strategies across Microsoft Ads and Google Ads for a portfolio of three to five enterprise and growth-stage B2B clients. The professional in this role will remain directly involved in hands-on platform work rather than stepping away from…
Job Description
Wpromote is seeking an Associate Director, Paid Search B2B to join its expanding team on a remote basis. This position functions as a senior individual contributor responsible for managing and executing paid search strategies across Microsoft Ads and Google Ads for a portfolio of three to five enterprise and growth-stage B2B clients. The professional in this role will remain directly involved in hands-on platform work rather than stepping away from campaign execution.
The ideal candidate possesses a deep understanding of complex B2B sales environments characterized by multiple buying committees, extended sales cycles, and CRM-tracked revenue timelines. Responsibilities include building overarching account strategies, directing campaign architecture, creating measurement methodologies linked to pipeline metrics, and providing guidance to supporting analysts and managers without holding direct supervisory reports. The position requires navigating intricate setups involving messy CRM data, offline conversion imports, and lead quality scoring.
Wpromote is recognized as a fast-growing digital agency offering a remote-first culture alongside office hubs located in New York and Los Angeles for optional in-person collaboration. Employees can take advantage of flexible scheduling, unlimited paid time off, winter holiday breaks, and comprehensive health and retirement benefits. Please note that this specific job opening is ineligible for immigration sponsorship, and remote work is restricted to most United States states.
Responsibilities
- Manage paid search performance, strategic forecasting, budget planning, testing roadmaps, and quarterly viewpoints for a portfolio of accounts
- Direct campaign architecture, bidding strategies, audience layering, automation usage, and ongoing optimization within Google Ads, Microsoft Ads, and SA360
- Design measurement strategies linking search investments to pipeline metrics via CRM feedback loops, lead quality scoring, and offline conversion imports
- Translate performance analytics and data insights into clear advisory recommendations for senior client stakeholders
- Conduct proactive quality assurance, maintain account health standards, and provide oversight for supporting team members
- Coach and mentor junior personnel by delivering routine feedback and guidance
- Collaborate with creative, client strategy, and analytics departments to align search programs with overall business objectives
Requirements
- Minimum of six years of experience working in paid search
- At least three years running B2B programs where accountability focused on pipeline and lead quality rather than MQL volume
- Direct familiarity with B2B measurement infrastructure including Salesforce or HubSpot integrations, lead scoring, multi-touch frameworks, and offline conversion imports
- In-depth architectural expertise in Google Ads and Microsoft Ads for structured multi-product, multi-persona businesses with extended sales cycles
- Background working within SaaS, fintech, HR, payroll, or comparable considered-purchase B2B sectors
- Strong analytical skills with fluency in GA4 and at least one BI or enterprise analytics platform
- Capacity to maintain a professional stance when disagreeing with senior clients while remaining adaptable to data-driven changes
- Ability to handle competing priorities and ambiguity across multiple active client accounts
Qualifications
- Prior experience working at an agency or managing an agency relationship
- Familiarity with ABM and intent data platforms such as 6sense or Demandbase
- Previous experience mentoring or formally managing paid search talent
Core Skills
Benefits
- Remote-first culture with work from anywhere options in most US states
- Unlimited PTO
- Extended winter holiday break
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, dental, vision, life, and pet insurance
- Sponsored life insurance
- Short term disability insurance and additional voluntary insurance
- Annual Class Pass credits
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
The anticipated annual salary for this position ranges from $100,000 to $115,000, determined by factors such as qualifications, experience, location, and market benchmarks.
Is this a remote position?
Yes, this role operates on a remote-first basis and can be performed from most states within the US, though optional office hubs are available in Los Angeles and New York.
Does this role include direct reports?
No, this is a senior individual contributor role that does not have direct reports, though you will mentor and coach supporting analysts and managers.
Is immigration sponsorship available for this position?
No, the job posting specifies that this position is not eligible for immigration sponsorship.
Sample Interview Questions
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