Opportunity at
SwiggyCity Growth Manager
Swiggy is hiring a City Growth Manager for Chennai, India. The full-time, on-site role leads expansion work in the city: spotting opportunities, building expansion plans and…
Career Tools
About This Role
Swiggy is hiring a City Growth Manager for Chennai, India. The full-time, on-site role leads expansion work in the city: spotting opportunities, building expansion plans and running city-level programs that increase the company's presence and market share. The manager reads market trends, demographics and competitor activity to locate high-potential areas. Building ties with officials in government, municipal bodies, community figures and other stakeholders is central, and the role represents the…
Job Description
Swiggy is hiring a City Growth Manager for Chennai, India. The full-time, on-site role leads expansion work in the city: spotting opportunities, building expansion plans and running city-level programs that increase the company's presence and market share.
The manager reads market trends, demographics and competitor activity to locate high-potential areas. Building ties with officials in government, municipal bodies, community figures and other stakeholders is central, and the role represents the company at public forums, community gatherings and municipal meetings. Budgets for city growth projects must be managed for return on investment, and cross-functional groups spanning operations, marketing, finance and community outreach must be guided.
Analytics forms a large part of the work. The manager builds dashboards, owns weekly and monthly reporting and produces root-cause analysis. Experiments include A/B tests and quasi-experimental designs to assess new initiatives. The role also studies how fees, service levels, product range, search experience and loyalty perks affect repeat use and customer value. Hyperlocal campaigns linked to festivals and major sporting events, aimed at new user acquisition, are part of the brief. The posting asks for five or more years in municipal or regional development, such as city management or expansion projects.
Responsibilities
- Build and carry out growth plans that lift market share and footprint throughout Chennai and adjacent regions.
- Review market direction, population data and competitor positioning to spot expansion openings.
- Maintain ties with officials in government and municipal bodies, plus community leaders.
- Plan, develop and launch city programs aligned with organizational goals.
- Manage city growth budgets with attention to return on investment.
- Guide groups from operations, marketing, finance and community outreach working on one shared plan.
- Track KPIs and adjust strategy to reach growth targets.
- Set up dashboards, run weekly and monthly reporting, and generate insights through root-cause work.
- Design and run A/B tests on new offers, initiatives and product nudges.
- Analyze how fees, service levels, availability, search, user experience and loyalty affect repeat rate, churn and lifetime value.
- Run digital and offline hyperlocal campaigns around festivals, sports events and new-user acquisition.
- Prepare reports for senior leaders and represent the company at public forums.
Requirements
- Five or more years in municipal or regional development roles, such as city management, urban development or expansion work.
- Record of scaling operations and delivering measurable growth in competitive markets.
- Working knowledge of urban planning, municipal regulation and local governance.
- Proven stakeholder management with government and community groups.
- Strong analytical ability spanning data work, market studies and financial modelling.
- Experience with project management methods for complex, phased initiatives.
- Strong communication and presentation skills for varied audiences.
Qualifications
- Real estate development, infrastructure or property management background (preferred).
- Knowledge of Chennai's market, regulations and development landscape (highly valued).
- GIS, urban planning software or visualization tools (a plus).
- Ownership mindset and a drive for execution.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The posting places the role in Chennai, India, and lists it as on-site.
How much experience is required?
The posting asks for at least five years in municipal or regional development work, covering city management and urban development.
Does the role include analytics?
Yes. It includes dashboards, weekly and monthly reporting, A/B testing and retention analysis, alongside city growth planning.
Is a salary listed?
The posting does not state a salary or pay range.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.