Remote opportunity at
Life360Commercial Counsel, Advertising
Life360 operates a popular family-focused mobile application, Tile tracking hardware, and Pet GPS trackers, serving over one hundred million monthly active users globally. The legal team…
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About This Role
Life360 operates a popular family-focused mobile application, Tile tracking hardware, and Pet GPS trackers, serving over one hundred million monthly active users globally. The legal team is seeking a Commercial Counsel specializing in advertising to join its expanding operations. This position suits an attorney looking to handle sophisticated ad tech transactions and help scale advertising initiatives within a consumer software and hardware business. In this role, you will report to…
Job Description
Life360 operates a popular family-focused mobile application, Tile tracking hardware, and Pet GPS trackers, serving over one hundred million monthly active users globally. The legal team is seeking a Commercial Counsel specializing in advertising to join its expanding operations. This position suits an attorney looking to handle sophisticated ad tech transactions and help scale advertising initiatives within a consumer software and hardware business.
In this role, you will report to the Deputy General Counsel for Commercial, Litigation and IP. You will collaborate closely with internal departments such as Ads, Finance, Product, Privacy, Engineering, and Marketing. Your primary focus will be supporting programmatic, direct, and self-service ad platform services by drafting and negotiating vital commercial contracts.
Life360 functions as a remote-first organization, permitting employees to work from anywhere within the United States. Compensation for this position includes a base salary between USD 163,000 and 237,500 per year, supplemented by equity compensation through Restricted Stock Units along with a comprehensive benefits package.
Responsibilities
- Draft, review, and negotiate publisher agreements and related platform and partner terms on the supply side
- Handle demand-side agreements including demand-side platform contracts and advertising insertion orders with various partners
- Negotiate content licensing agreements to support company monetization efforts
- Process data protection agreements and privacy terms adhering to regulations like CCPA and GDPR
- Review procurement and marketing agreements
- Translate legal guidelines into actionable advice for sales and ad operations teams
- Develop and maintain contract templates, fallbacks, and intake workflows for advertising deals
- Partner with privacy and product groups to align contract terms with operational data practices
- Monitor developments in advertising and privacy laws and apply industry standards to strategy
Requirements
- Juris Doctor degree from an accredited United States law school
- Active membership in good standing with at least one state bar
- Minimum of five years of relevant legal experience at a law firm or in-house within media, technology, advertising, or ad tech sectors
- Demonstrated background in drafting and negotiating digital advertising agreements, publisher terms, DSP agreements, and insertion orders
- Experience working with privacy frameworks such as CCPA and GDPR alongside data processing agreements
- Strong communication and cross-functional collaboration abilities
Qualifications
- Familiarity with the programmatic advertising ecosystem
- Understanding of Interactive Advertising Bureau standard terms
- Interest in leveraging technology and artificial intelligence tools to drive workplace efficiency
Core Skills
Benefits
- Medical, dental, vision, life, and disability insurance fully paid for employees
- Paid parental leave
- Match program for 401(k) retirement plans
- Employee assistance program and mental wellness resources
- Flexible paid time off alongside companywide holidays and seasonal shutdowns
- Reimbursement support and equipment for home offices
- Complimentary Life360 Platinum membership and Tile tracking devices
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, Life360 operates as a remote-first company, and this position can be performed from anywhere within the United States.
What is the salary range for the Commercial Counsel role?
The annual base salary ranges from $163,000 to $237,500 USD, with final pay determined by background, knowledge, skills, experience, and geographic tier. Total compensation also includes Restricted Stock Units.
What experience is required to apply?
Applicants must hold a J.D. from an accredited US law school, be a member in good standing of at least one state bar, and possess five or more years of relevant legal experience focused on digital advertising agreements.
Who will I report to in this role?
You will report directly to the Deputy General Counsel for Commercial, Litigation and IP.
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