Remote opportunity at
Life360Sr. Demand Generation Associate, Life360 Ads
Life360 operates a widely used mobile membership platform focused on family coordination, location sharing, and safety services, serving millions of active monthly users across more than…
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About This Role
Life360 operates a widely used mobile membership platform focused on family coordination, location sharing, and safety services, serving millions of active monthly users across more than 180 countries. Its advertising division, Life360 Ads, connects brands with relevant audiences through targeted campaigns across multiple screens. The organization operates under a remote-first model. The company is seeking a Sr. Demand Generation Associate to establish and scale the operational framework that introduces advertisers…
Job Description
Life360 operates a widely used mobile membership platform focused on family coordination, location sharing, and safety services, serving millions of active monthly users across more than 180 countries. Its advertising division, Life360 Ads, connects brands with relevant audiences through targeted campaigns across multiple screens. The organization operates under a remote-first model.
The company is seeking a Sr. Demand Generation Associate to establish and scale the operational framework that introduces advertisers to Life360 Ads. This individual will steer prospects from initial web discovery through to sales interactions by managing website operations, landing pages, search optimization, lead routing, and targeted email and LinkedIn initiatives. Working closely with sales operations, marketing teammates, and sales staff, the person in this role will build out lead stages, tracking infrastructure, and performance dashboards from the ground up. This opportunity suits an experienced, data-oriented marketing professional who enjoys building lead generation systems and optimizing conversion paths in a fast-paced environment.
Responsibilities
- Design and implement the initial lead qualification, routing, and scoring framework in collaboration with the sales team
- Manage HubSpot operations and oversee the lead handoff process into Salesforce
- Oversee website and landing page operations, executing updates and testing while partnering with developers and agencies for technical needs
- Drive search engine optimization strategies, keyword planning, on-page improvements, and AI search visibility
- Plan and execute targeted paid search, email, LinkedIn, and account-based marketing campaigns
- Monitor lead progression weekly and deliver monthly reporting on pipeline quality, conversions, and campaign expenses
- Collaborate across departments with content, product marketing, design, events, and public relations teams on joint campaign schedules
Requirements
- Minimum of five years of experience in demand generation, marketing operations, or digital marketing
- Hands-on expertise configuring lead scoring, routing, and nurture workflows within HubSpot
- Practical experience integrating data between HubSpot and Salesforce
- Demonstrated website management and landing page construction experience
- Foundational expertise in technical and on-page SEO, site structure, and keyword strategy
- Familiarity with optimizing content for AI search engine visibility
- Prior experience operating paid search and LinkedIn Campaign Manager platforms
- Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO software such as Ahrefs or Semrush
Qualifications
- Prior background in marketing to advertisers or working within the media industry
- Experience executing account-based marketing programs
Core Skills
Benefits
- Medical, dental, vision, life, and disability insurance plans fully paid for employees
- Paid parental leave
- 401(k) retirement plan with a company matching contribution
- Mental wellness programs and an Employee Assistance Program
- Flexible paid time off policy, companywide holidays, and seasonal winter and summer shutdowns
- Learning and development funding
- Equipment, tools, and reimbursement support for remote work setups
- Complimentary Life360 Platinum membership and Tile tracking hardware
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this position?
Life360 functions as a remote-first enterprise, meaning the primary work environment for all employees is remote within the United States.
What is the salary range for the Sr. Demand Generation Associate role?
The annual base salary spans from USD 102,000 to USD 152,000, with final compensation determined by factors such as geographic location, knowledge, skills, and background.
What primary software tools will be used in this role?
The position requires hands-on use of HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO software like Ahrefs or Semrush.
Sample Interview Questions
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