Remote opportunity at
AmwellContent Marketing Manager
Amwell is currently seeking a remote Content Marketing Manager to join their team on a full-time basis. In this role, the individual will create and manage…
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About This Role
Amwell is currently seeking a remote Content Marketing Manager to join their team on a full-time basis. In this role, the individual will create and manage member-facing materials across various service lines, overseeing everything from content strategy to the maintenance of the Engagement Hub library. Amwell operates as a global healthcare technology company, aiming to improve accessibility, affordability, and overall care delivery by uniting innovative digital platforms with clinical expertise.…
Job Description
Amwell is currently seeking a remote Content Marketing Manager to join their team on a full-time basis. In this role, the individual will create and manage member-facing materials across various service lines, overseeing everything from content strategy to the maintenance of the Engagement Hub library. Amwell operates as a global healthcare technology company, aiming to improve accessibility, affordability, and overall care delivery by uniting innovative digital platforms with clinical expertise.
This position is ideal for a professional with a strong background in producing consumer-facing content within regulated industries. The selected candidate will manage output volume by utilizing AI-assisted drafting tools and directing external contractor resources. Success in the position is determined by content engagement metrics, including email open and click performance, as well as maintaining brand-voice consistency and meeting turnaround timelines against established briefs.
Responsibilities
- Develop and execute content strategy across multiple service lines and the engagement showcase
- Populate email copy and select images inside the email content management system
- Maintain and oversee the Engagement Hub content library
- Produce case studies and enablement assets aligned with designs provided by account owners
- Direct contractor capacity and utilize AI-assisted drafting tools while adhering to approved guidelines
- Ensure brand-voice consistency across all materials targeted at members
Requirements
- Minimum of five years of experience generating consumer, member, or patient-facing content at scale
- Demonstrated ability to drive content engagement performance rather than solely delivering assets on schedule
- Experience writing under regulated or clinically sensitive conditions
- Ability to recognize when materials must be routed to Compliance or Legal teams
- Background in managing freelance, agency, or contractor resources according to a brief
- Working familiarity with AI-assisted drafting tools and editorial quality control
Qualifications
- Prior background producing content related to healthcare, health plans, or behavioral health
- Familiarity with Knak, Braze, or similar email and content production platforms
- Knowledge of accessibility standards for member communications
- Experience building or reorganizing a content library
Core Skills
Benefits
- Flexible personal time off and vacation time
- 401(k) matching
- Competitive healthcare, dental, and vision insurance coverage
- Paid parental leave for maternity and paternity
- Employee stock purchase program
- Complimentary access to Amwell telehealth services, SilverCloud, and The Clinic by Cleveland Clinic
- Free subscription to the Calm application
- Tuition assistance program
- Pet insurance coverage
Frequently Asked Questions
Is this position remote?
Yes, this is a remote position within a virtual-first work environment.
What is the employment type for this role?
This is a full-time, salaried, exempt position.
What is the salary range for the Content Marketing Manager?
The typical base salary range spans from $90,000 to $110,000, with actual offers depending on education, skills, experience, and other objective factors.
What experience is required to apply?
Candidates must have at least five years of experience producing consumer or member-facing content at scale, along with experience writing in regulated or clinically sensitive environments.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.