Remote opportunity at
AmwellLead Digital Marketing Manager
Amwell is currently seeking a Lead Digital Marketing Manager to join their team in a fully remote capacity. Operating in the healthcare technology sector, the company…
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About This Role
Amwell is currently seeking a Lead Digital Marketing Manager to join their team in a fully remote capacity. Operating in the healthcare technology sector, the company provides a virtual-first care delivery platform that connects patients and healthcare organizations with programs spanning urgent, chronic, and specialty care. In this position, the professional will take ownership of the company's online marketing presence across four distinct web properties: business.amwell.com, patients.amwell.com, SilverCloud, and LiveHealthOnline.…
Job Description
Amwell is currently seeking a Lead Digital Marketing Manager to join their team in a fully remote capacity. Operating in the healthcare technology sector, the company provides a virtual-first care delivery platform that connects patients and healthcare organizations with programs spanning urgent, chronic, and specialty care.
In this position, the professional will take ownership of the company's online marketing presence across four distinct web properties: business.amwell.com, patients.amwell.com, SilverCloud, and LiveHealthOnline. Responsibilities include overseeing site performance, conversion rates, regulatory compliance, and visibility within search engines and AI-generated answer platforms. Rather than executing every task independently, this individual will collaborate closely with separate design and engineering teams, establishing website roadmaps and directing web development initiatives.
This opportunity is well-suited for an experienced digital marketing professional who possesses deep technical SEO expertise, a strong background in managing multi-property web portfolios, and the ability to coordinate cross-functional resources without directly managing engineering personnel. Candidates will be measured primarily on conversion improvements, discoverability gains, tracking compliance, and roadmap execution.
Responsibilities
- Manage the performance, conversion, and delivery across four primary web properties
- Oversee web compliance and governance measures, including cookie consent and tracking protocols
- Optimize properties for conventional search engines as well as generative AI discoverability
- Define and sequence website development tasks to be fulfilled by engineering resources
- Collaborate with dedicated design personnel to ensure visual quality across the web estate
- Maintain the website roadmap and measure its overall return on investment
Requirements
- At least 7 years of professional experience in web management, digital marketing, or growth
- Demonstrated history of successfully improving conversion rates on owned websites
- Deep technical SEO knowledge alongside familiarity with generative AI discoverability
- Experience directing engineering development output without holding direct authority over engineering staff
- Background in implementing web compliance standards and tracking governance, including consent management
- Sufficient analytics literacy to interpret and defend website performance data
Qualifications
- Prior web management experience within healthcare or other regulated industries, including accessibility knowledge
- Familiarity with overseeing multi-property or multi-brand web estates
- Direct involvement in content management system migrations or website replatforming projects
- Experience establishing measurement baselines for generative engine optimization
Core Skills
Benefits
- Flexible personal time off and vacation policies
- Matching 401K plan
- Competitive healthcare, dental, and vision insurance coverage
- Paid parental leave for mothers and fathers
- Employee Stock Purchase Program
- Complimentary access to Amwell Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic second opinion program
- Free subscription to the Calm application
- Tuition assistance program
- Pet insurance
Frequently Asked Questions
Is this position remote?
Yes, this is a remote role at Amwell within a virtual-first work environment.
What is the salary for this position?
The typical base salary range is $121,950 to $149,050, with exact compensation depending on knowledge, skills, education, and experience. Additional bonuses or incentives may also apply.
What are the core experience requirements?
Applicants must have at least seven years of experience in web, digital marketing, or growth, featuring direct ownership of a web estate, technical SEO depth, and tracking governance experience.
Are there any specific hiring verification steps?
Yes, candidates are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR during the interview process.
Sample Interview Questions
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