Remote opportunity at
First Media USCreative Strategist, Client Launches
First Media US is hiring a remote, full-time Creative Strategist, Client Launches. This hands-on position requires an experienced professional who can transition new clients and products…
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About This Role
First Media US is hiring a remote, full-time Creative Strategist, Client Launches. This hands-on position requires an experienced professional who can transition new clients and products into successful customer acquisition campaigns. The person in this role will conduct market research, analyze consumer behavior, and build advertising concepts and scripts without relying on historical performance data. This role suits individuals with a strong background in consumer research, direct-response copywriting, and performance…
Job Description
First Media US is hiring a remote, full-time Creative Strategist, Client Launches. This hands-on position requires an experienced professional who can transition new clients and products into successful customer acquisition campaigns. The person in this role will conduct market research, analyze consumer behavior, and build advertising concepts and scripts without relying on historical performance data.
This role suits individuals with a strong background in consumer research, direct-response copywriting, and performance marketing. The selected candidate will collaborate closely with internal production and media teams to guide advertising concepts from initial research through final launch. Applicants must submit a résumé and a portfolio showcasing previous brand or product launches, research methods, and advertising concepts.
Responsibilities
- Lead launch research by examining new clients, products, markets, competitors, and value propositions
- Research customer segments, motivations, pain points, and purchase triggers to find creative opportunities
- Translate consumer insights into distinct messaging angles, creative concepts, and testing strategies
- Write direct-response advertising concepts, hooks, and scripts for paid social platforms
- Establish initial testing strategies for new clients using proven creative frameworks and performance marketing principles
- Make informed creative decisions and prioritize hypotheses when historical performance data is scarce
- Brief and collaborate with producers, editors, and designers by providing clear creative direction and feedback
- Evaluate early campaign results alongside performance marketing teams to evolve the creative strategy
Requirements
- Demonstrable experience developing creative strategies for new client, product, or brand launches
- Strong consumer research abilities to identify audience segments, customer psychology, and purchase motivations
- Exceptional conceptual thinking and copywriting skills for direct-response advertising, hooks, and scripts
- Understanding of paid social advertising, specifically Meta, and its impact on customer acquisition
- Ability to work with limited historical data to form hypotheses and strategic recommendations
Qualifications
- Proven experience as a Creative Strategist, Performance Creative Strategist, Direct Response Copywriter, or in a similar role
- Background working within an agency or performance marketing environment
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the role has a remote location.
What is the employment type for this role?
This is a full-time position.
What is the salary for this job?
The job posting does not specify a salary.
How do I apply for the Creative Strategist, Client Launches position?
You need to submit your résumé along with a portfolio of relevant creative work highlighting past client or product launches.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.