Hybrid opportunity at
CanvaCreative Strategist, Growth Marketing (Istanbul, 12-month Contract)
Canva is seeking a Creative Strategist, Growth Marketing for a 12-month contract position located in Istanbul with a hybrid working arrangement. In this role, you will…
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About This Role
Canva is seeking a Creative Strategist, Growth Marketing for a 12-month contract position located in Istanbul with a hybrid working arrangement. In this role, you will act as the performance engine behind organic and paid marketing initiatives tailored to the Turkish market. Operating at the intersection of cultural insight, storytelling, and data analytics, you will influence creative direction while collaborating with agency partners and cross-functional teams. This hands-on position requires…
Job Description
Canva is seeking a Creative Strategist, Growth Marketing for a 12-month contract position located in Istanbul with a hybrid working arrangement. In this role, you will act as the performance engine behind organic and paid marketing initiatives tailored to the Turkish market. Operating at the intersection of cultural insight, storytelling, and data analytics, you will influence creative direction while collaborating with agency partners and cross-functional teams.
This hands-on position requires deep familiarity with the Turkish market, platform-native formats, and rigorous testing frameworks. You will own the complete creative lifecycle from research and briefing to production, editing, and post-campaign analysis. Working alongside the Europe Growth Marketing Lead, media buyers, and data science teams, you will support conversion rate optimization, manage user-generated content, and scale high-performing creative across channels like Meta, TikTok, Instagram, and YouTube.
Responsibilities
- Manage the full creative cycle including research, briefing, production, editing, and performance analysis through regional and global sprint cycles.
- Evaluate performance dashboards to identify top assets, diagnose underperformance, and design creative tests, lift studies, and attribution experiments alongside analytics teams.
- Establish organic and paid social creative strategies for Turkish audiences across Meta, TikTok, Instagram, and emerging platforms.
- Brief and review creator content to maintain brand alignment and platform optimization while applying local cultural context.
- Coordinate with internal stakeholders including data science, media buyers, the Europe Growth Marketing Lead, and external agency partners across Brand, Product Growth, and Analytics.
- Contribute to conversion rate optimization initiatives to improve acquisition journeys.
Requirements
- Extensive experience in growth marketing with a focus on creative strategy spanning paid and organic social channels like Meta, TikTok, YouTube, and Instagram.
- Proficiency in utilizing performance dashboards, measurement frameworks, attribution, and marketing mix modeling to guide decisions.
- Deep, genuine knowledge of the Turkish market.
- Fluency in both Turkish and English.
Qualifications
- Proficiency in additional languages beyond Turkish and English.
- Strong background in briefing and iterating creative assets within cross-functional sprints.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work arrangement for this role?
This position is based in Istanbul with a hybrid working model requiring meaningful time in the office to connect with the team.
What is the employment type and duration?
This is a 12-month contract position.
What language skills are needed for this position?
Candidates must be fluent in both Turkish and English, with additional languages considered a bonus.
Does the posting specify the salary?
No, the salary is not specified in the job posting.
How are interviews conducted?
Interviews for this role are conducted virtually.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
