Remote opportunity at
BrigitCRM Lifecycle Manager
Brigit is seeking a CRM Lifecycle Manager to lead customer communication strategies across in-app channels, push notifications, email, and SMS. Operating remotely, this full-time position comes…
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About This Role
Brigit is seeking a CRM Lifecycle Manager to lead customer communication strategies across in-app channels, push notifications, email, and SMS. Operating remotely, this full-time position comes with an annual base salary ranging from USD 110,000 to 130,000. Brigit operates as a financial health company dedicated to helping everyday consumers build better financial futures through transparent and fair products that support wise spending, avoid fees, and accelerate credit building. Recognized across…
Job Description
Brigit is seeking a CRM Lifecycle Manager to lead customer communication strategies across in-app channels, push notifications, email, and SMS. Operating remotely, this full-time position comes with an annual base salary ranging from USD 110,000 to 130,000. Brigit operates as a financial health company dedicated to helping everyday consumers build better financial futures through transparent and fair products that support wise spending, avoid fees, and accelerate credit building. Recognized across multiple workplace and innovation lists, the company offers an environment focused on ownership and autonomy.
In this role, the successful candidate will manage the complete lifecycle campaign calendar, balancing business objectives with customer cadence to minimize user fatigue. Responsibilities include building marketplace lifecycle journeys, transforming friction points into positive progress, onboarding new users, and re-engaging lapsed members. The person in this position will collaborate closely with product, design, engineering, data, and brand teams to execute, test, and analyze personalized messaging strategies.
Responsibilities
- Manage the end-to-end CRM calendar by planning schedules, balancing business requests, and maintaining an optimal messaging cadence
- Develop marketplace lifecycle programs across email, push, SMS, and in-app channels
- Design messaging strategies that address customer friction points and guide user onboarding and re-engagement
- Build and deploy email, push, and SMS campaigns hands-on using an ESP tool like Iterable
- Monitor daily campaign results, analyze channel performance, and present metrics and learnings to business stakeholders
- Collaborate with product, design, engineering, data, and brand departments to ensure cohesive user experiences
- Perform quality assurance, troubleshooting, and issue resolution for segmentation, personalization logic, and campaign deployments
Requirements
- Possess four to six or more years of experience in lifecycle marketing, CRM, or email marketing
- Demonstrate hands-on experience utilizing marketing automation platforms such as Iterable
- Have a proven track record of managing a comprehensive CRM calendar across multiple audience segments
- Maintain strong attention to detail, analytical skills, and organization to independently set roadmaps and KPIs
- Show comfort working with basic HTML and CSS for minor formatting adjustments
Qualifications
- Prior work experience within a consumer app or direct-to-consumer company
- Possess basic skills in Figma
- Bring familiarity with Handlebars
Core Skills
Benefits
- Medical, dental, and vision insurance
- Flexible paid time off policy
- 401k plan
- Paid parental leave
- Physical and mental wellbeing benefits including Wellhub and Headspace Care
- Monthly stipend for internet or mobile phone expenses
- Annual learning and development reimbursement
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the CRM Lifecycle Manager position?
The anticipated annual base salary ranges from USD 110,000 to 130,000, with final compensation depending on factors such as qualifications, experience, skills, education, and location.
Is this position remote?
Yes, the posting explicitly lists the remote status as remote.
What employment type is this role?
This is a full-time position.
What experience is required for this role?
Candidates must have four to six or more years of experience in email marketing, CRM, or lifecycle marketing, alongside hands-on experience with marketing automation tools like Iterable.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.