Demand Generation & ABM Manager

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About This Role

Talentful is a global talent consultancy founded in 2015 that partners with fast-growing technology companies and global innovators like Microsoft, Alphabet, and Pinterest to provide subscription-based talent solutions, executive hiring, and workforce planning. The organization is seeking a Demand Generation and ABM Manager to lead pipeline generation strategies across inbound, paid advertising, and target accounts. In this hands-on remote position, the incoming professional will collaborate closely with the Vice President…

Job Description

Responsibilities

• Drive delivery against marketing-sourced and marketing-influenced pipeline targets established alongside the VP Global Marketing
• Construct an integrated campaign calendar spanning content, events, social media, and paid channels
• Brief content, events, and social leads on campaign requirements and account tiers
• Manage lead nurturing, lead scoring, and the handoff from marketing-qualified leads to sales-qualified leads within HubSpot
• Build and maintain a target account list categorized by fit and value alongside sales and leadership teams
• Design and execute tiered account-based marketing plays ranging from deep personalized programs to programmatic approaches
• Monitor engagement and intent signals to identify warming accounts for sales outreach
• Partner with the social and paid lead to establish paid strategies, objectives, and targeting
• Own pipeline reporting, attribution, and performance reviews in HubSpot
• Conduct structured experiments on messaging, landing pages, and booking flows to optimize conversion rates
• Utilize artificial intelligence tools to scale account research, content repurposing, and analysis

Requirements

• Approximately five or more years of experience in B2B demand generation within a sales-led business model involving long cycles and buying committees
• Demonstrated hands-on ownership of account-based marketing, including building target account lists and running tiered plays
• Proven data-led methodology for constructing funnel reporting and evaluating performance metrics
• Demonstrated experimentation mindset with experience testing and iterating on campaigns and conversion paths
• Artificial intelligence literacy with practical day-to-day application in research, personalization, content, or analysis
• Strong proficiency in HubSpot covering campaigns, workflows, lead scoring, and reporting
• Paid strategy literacy with the ability to brief, challenge, and interpret performance particularly on LinkedIn
• Track record of influencing without authority and aligning specialist peers and sales teams behind a unified plan

Qualifications

• Experience with conversion rate optimisation across landing pages, forms, and booking flows
• Background working in B2B services, an agency environment, or enterprise sales-led SaaS
• Prior marketing experience targeting human resources, talent acquisition, or senior functional leaders
• Client marketing or account expansion experience involving existing customers
• Familiarity with intent or account-based marketing tools, or running effective account-based marketing with limited tooling

Core Skills

Benefits

• Learning and development opportunities for personal and professional growth
• Flexible working arrangements offering hybrid or remote work options
• Healthcare options including employer contributions to health insurance
• Monthly wellness allowance contributions directed toward physical, financial, or mental health
• Global co-working deskpass memberships for on-demand global access
• Enhanced parental leave featuring 14 weeks of paid maternity and 3 weeks of paid paternity after one year of service
• Retirement planning options with matched pension contributions or a 401(k) plan

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