Opportunity at
ElasticDemand Generation Coordinator, Customer Marketing
This full-time, on-site Demand Generation Coordinator role sits within Elastic's Customer Marketing team and focuses on existing customers, which the posting describes as an important source…
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About This Role
This full-time, on-site Demand Generation Coordinator role sits within Elastic's Customer Marketing team and focuses on existing customers, which the posting describes as an important source of growth. The role reports into the Customer Renewals Marketing director. The posting describes the job as delivery-focused and suited to someone who can ramp up quickly. The coordinator would build and run integrated campaigns across paid and owned channels to drive adoption, expansion,…
Job Description
This full-time, on-site Demand Generation Coordinator role sits within Elastic's Customer Marketing team and focuses on existing customers, which the posting describes as an important source of growth. The role reports into the Customer Renewals Marketing director. The posting describes the job as delivery-focused and suited to someone who can ramp up quickly.
The coordinator would build and run integrated campaigns across paid and owned channels to drive adoption, expansion, and renewals across Elastic's global customer base, and would make AI a regular part of the campaign workflow. Responsibilities include planning campaigns for each lifecycle stage through paid media, email, webinars, workshop sessions, and account-based campaigns.
The job also involves turning product and consumption signals into targeted campaigns, coordinating alongside product marketing, content, email, marketing ops, renewals, and sales groups, setting up measurement, and sharing status updates with owners and stakeholders. The posting asks for at least three years in integrated demand generation or lifecycle marketing in B2B software. The posting stresses outcomes over process. Familiarity with AI tools in daily campaign work is a stated expectation. Campaign reporting is part of the expectation, along with clear status updates.
Responsibilities
- Design integrated campaigns for each lifecycle stage through paid media, email, webinars, workshop sessions, and ABM
- Own campaign delivery from planning and execution through optimization and reporting
- Work alongside product marketing, content, email, marketing ops, renewals, and sales groups
- Turn product and consumption signals into targeted, relevant campaigns
- Apply AI tools to build audiences, draft content, detect signals, and optimize programs
- Set up measurement and share campaign results with program owners
Requirements
- 3 or more years in integrated demand generation or lifecycle marketing in a B2B software environment
- Background in email marketing, including lifecycle nurture and trigger programs
- Comfort with data, with the ability to build campaign reporting and optimize proactively
- Experience running programs from concept to final reporting
- Bias toward execution and comfort in fast-changing, ambiguous settings
- Practical use of AI in day-to-day work
- Clear, responsive communication across teams
Qualifications
- Background in large-scale ABM work and tools like Demandbase or similar
- Experience with automation and CRM tools such as Marketo and Salesforce
Core Skills
Benefits
- Pay set by the role itself rather than by past earnings
- Employer RRSP match, dollar for dollar, capped at 6% of eligible pay
- Eligibility for Elastic's stock program
- Health coverage for employees and families in many locations
- Flexible scheduling options for many roles
- Generous annual vacation allowance
- Match of up to $2,000 for financial donations and service, plus up to 40 volunteer hours per year
- Parental leave of at least 16 weeks
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role located?
The posting does not specify a location, and the role is marked as on-site.
Is this role remote?
No. The posting lists the role as on-site.
What is the pay for this role?
The posting gives a typical starting base salary of $68,200 to $107,900 CAD. It does not describe variable pay or other compensation for this role.
What experience does the employer look for?
The posting asks for at least three years in B2B demand generation or lifecycle marketing, with a background in email programs and comfort with campaign reporting.
Sample Interview Questions
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