Remote opportunity at
KayzenDemand Generation Manager (m/f/d)
Kayzen is seeking a Demand Generation Manager to join its growing marketing team on a remote-first basis. The company provides an AI-native apps DSP built on…
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About This Role
Kayzen is seeking a Demand Generation Manager to join its growing marketing team on a remote-first basis. The company provides an AI-native apps DSP built on its own bidding engine for purchasing app inventory across connected TV and mobile screens. In this role, the successful candidate will own the operational foundations that translate campaigns, contacts, and customer signals into measurable growth, combining paid acquisition, customer relationship management, automation, and continuous…
Job Description
Kayzen is seeking a Demand Generation Manager to join its growing marketing team on a remote-first basis. The company provides an AI-native apps DSP built on its own bidding engine for purchasing app inventory across connected TV and mobile screens. In this role, the successful candidate will own the operational foundations that translate campaigns, contacts, and customer signals into measurable growth, combining paid acquisition, customer relationship management, automation, and continuous optimization.
The position suits a hands-on, data-driven B2B marketer who enjoys building repeatable demand generation and lifecycle engines. The person in this role will collaborate closely with a multinational group spanning customer success, sales, product, engineering, data, operations, design, and marketing. Key duties include planning and running targeted B2B acquisition campaigns, managing marketing-qualified lead engines, optimizing lifecycle communications, and configuring marketing technology stacks such as HubSpot. The ideal individual is analytical, comfortable working with funnel metrics and performance dashboards, and capable of operating independently from initial setup through to optimization.
Responsibilities
- Plan and execute targeted B2B acquisition campaigns across relevant paid channels
- Own the marketing-qualified lead engine including capture, segmentation, scoring, routing, and nurture journeys
- Build and optimize email campaigns, newsletters, and lifecycle communications
- Configure and improve HubSpot, forms, campaign tracking, and supporting marketing technology tools
- Develop reporting and dashboards for funnel performance, campaign effectiveness, and lead quality
- Collaborate on account-based marketing, target-account activation, and follow-up workflows
- Design and run experiments across landing pages, conversion journeys, and paid channels
- Maintain CRM data reliability, audience lists, and attribution processes
Requirements
- At least 2 years of hands-on experience in demand generation, B2B growth, lifecycle or CRM marketing, or marketing operations
- Practical command of HubSpot or a comparable marketing automation and CRM platform
- Experience planning and optimizing B2B paid acquisition campaigns on LinkedIn and Google Ads
- Ability to analyze data to create compelling messaging stories
- Strong analytical and detail-oriented approach to funnel metrics and performance dashboards
- Experience managing lead lifecycle workflows and coordinating with sales teams
- Fluent English communication skills
- Willingness to learn the programmatic advertising and mobile or connected TV ecosystem
- Comfort prioritizing competing requests in a fast-paced, remote-first team
Qualifications
- Experience within the AdTech industry
- Generative engine optimization or search engine optimization experience
- Prior exposure to account-based marketing
- Familiarity with programmatic advertising, demand-side platforms, or the mobile and connected TV ecosystem
Core Skills
Benefits
- Exceptional career growth and learning opportunities
- Direct day-to-day work experience with the leadership team
- Flexible work-from-home arrangement
- 500-dollar home-office setup budget
- 1000-dollar annual learning and development budget
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is offered as a remote-first position within the EMEA region.
What experience is required for this role?
Candidates must have at least 2 years of hands-on experience in demand generation, B2B growth, lifecycle or CRM marketing, or marketing operations, along with experience using HubSpot or similar tools and managing paid acquisition campaigns on LinkedIn and Google Ads.
What perks and benefits are provided?
Kayzen offers a flexible work-from-home arrangement, a 500-dollar home-office setup budget, a 1000-dollar annual learning and development budget, and direct work experience with company leadership.
What is the salary for this position?
The salary is not specified in the job posting.
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