Demand Generation Manager, NOAM

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About This Role

Zone & Co is seeking a Demand Generation Manager for the North American market to lead regional demand strategy, channel mix, budget allocation, and performance measurement. The employer is an ERP-native AI platform provider for financial operations that builds systems for organizations running on Oracle NetSuite. In this role, the professional will shape engagement with finance leaders across the US and Canada inside the Oracle NetSuite ecosystem, utilizing AI, automation,…

Job Description

Responsibilities

• Develop and execute the North American demand generation strategy and quarterly marketing plans aligned with revenue goals
• Manage marketing-sourced and influenced pipeline performance across lead generation, sales opportunities, and revenue contribution
• Plan and execute multi-channel campaigns utilizing paid search, paid social, email, webinars, content syndication, and industry events
• Lead account-based marketing initiatives alongside Sales to target priority accounts and high-value market segments
• Build personalized nurture and cross-sell programs engaging prospects and customers throughout the buyer journey
• Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, and Customer Success teams
• Develop joint marketing initiatives alongside Oracle NetSuite account teams, Solution Providers, and implementation partners
• Apply AI, automation, and marketing technologies to enhance audience targeting, personalization, lead scoring, and campaign efficiency
• Manage the North American demand generation budget, agency relationships, and marketing vendors
• Organize regional field and virtual events such as trade shows, executive dinners, roadshows, and webinars

Requirements

• Minimum of five years of B2B demand generation or growth marketing experience, preferably within SaaS
• Demonstrated history of driving pipeline growth within the US and Canada
• Experience planning and executing multi-channel campaigns and account-based marketing programs focused on senior business and finance leaders
• Ability to manage marketing budgets, track campaign metrics, and prove ROI via pipeline contribution, cost per opportunity, and customer acquisition cost
• Direct operational background using marketing automation tools like HubSpot or Marketo alongside Salesforce CRM
• Familiarity with North American marketing compliance rules including CAN-SPAM, CASL, CCPA, CPRA, and GDPR
• Business fluency in written and spoken English with proficiency in communication platforms like Slack and Zoom

Qualifications

• Bachelor degree in Marketing, Business, or a related discipline, or relevant industry certifications
• Background marketing to finance and accounting professionals or operating within the Oracle NetSuite, ERP, or financial technology sector
• Prior involvement with partner co-marketing with technology vendors and solution providers
• Knowledge of AI-powered marketing solutions and intent data platforms such as 6sense or Bombora
• Exposure to supporting Canadian markets, including French-language considerations for Quebec, and coordinating with global teams

Core Skills

Benefits

• Base salary ranging from USD 100,000 to 130,000 per year
• Additional bonus compensation
• Equity offering
• High-flexibility work environment operating as a fully remote global team

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