Remote opportunity at
D2BDigital Marketing Manager (Meta Ads, Google Search) NZ experience
D2B is seeking a Digital Marketing Manager to direct and expand online sales through paid acquisition channels. The employer operates a direct-to-consumer e-commerce brand built on…
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About This Role
D2B is seeking a Digital Marketing Manager to direct and expand online sales through paid acquisition channels. The employer operates a direct-to-consumer e-commerce brand built on Shopify, focusing on the design and in-house fabrication of durable architectural steel planter boxes for homeowners and landscape enthusiasts. In this remote position, the practitioner will take charge of end-to-end paid marketing operations, primarily utilizing Meta advertising alongside Google Search and Shopping campaigns. The…
Job Description
D2B is seeking a Digital Marketing Manager to direct and expand online sales through paid acquisition channels. The employer operates a direct-to-consumer e-commerce brand built on Shopify, focusing on the design and in-house fabrication of durable architectural steel planter boxes for homeowners and landscape enthusiasts. In this remote position, the practitioner will take charge of end-to-end paid marketing operations, primarily utilizing Meta advertising alongside Google Search and Shopping campaigns. The ideal candidate possesses a structured, data-driven mindset and the ability to independently manage multi-channel digital campaigns.
The role involves managing conversion tracking, building targeted audiences, conducting creative testing, and aligning advertising efforts with manufacturing lead times and stock availability. This position suits an experienced marketing professional with a strong background in physical product or e-commerce paid acquisition who thrives in an autonomous remote environment based in the Philippines.
Responsibilities
- Develop, execute, and optimize paid advertising campaigns on Meta platforms including Facebook and Instagram
- Oversee Google Search campaigns, Google Shopping campaigns, Google Merchant Center product feeds, and GA4 analytics reporting
- Configure and maintain tracking infrastructure such as the Meta pixel, Conversions API, and Google conversion tracking
- Construct audience lists and lookalikes for retargeting initiatives
- Collaborate with the internal team to plan and brief photo and video advertising content
- Deliver monthly performance reports covering advertising spend, revenue, return on ad spend, and upcoming tests
- Ensure promotional materials align with accurate stock availability and manufacturing lead times
Requirements
- Demonstrated background managing paid Meta advertising campaigns for physical product or e-commerce businesses
- Proficiency in administering Google Ads and Google Merchant Center feeds
- Practical experience setting up and troubleshooting Meta Conversions API, server-side tracking, Google conversion tags, and GA4 analytics
- Familiarity with basic search engine optimization principles and email marketing software like Klaviyo
- Written English communication skills suitable for autonomous multi-channel marketing in a remote work setup
Qualifications
- Working knowledge of Shopify administration including products, collections, apps, and ad feed synchronization
- Direct marketing background involving made-to-order, customized, or low-volume manufactured goods with extended delivery schedules
- Practical capabilities in directing, editing, or producing photo and video assets designed for social media ad formats
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role based in the Philippines.
What is the salary for this role?
The salary is specified as PHP 65,000 to 70,000.
What are the primary advertising channels managed in this role?
The role centers on paid Meta advertising on Facebook and Instagram, alongside Google Search and Google Shopping campaigns.
What platform does the company use for its e-commerce operations?
The business operates as a direct-to-consumer e-commerce brand via Shopify.
Sample Interview Questions
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