Remote opportunity at
WpromoteDirector, Audience & Connections Strategy
Wpromote is seeking a Director, Audience & Connections Strategy to operate as an individual contributor in a remote capacity. Working within the Wpromote x Giant Spoon…
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About This Role
Wpromote is seeking a Director, Audience & Connections Strategy to operate as an individual contributor in a remote capacity. Working within the Wpromote x Giant Spoon partnership, this professional will merge audience intelligence with connections planning to formulate comprehensive cross-channel strategies linking brands with high-value consumers. The person in this role reports directly to the VP, Strategy & Insights, serving as a key strategic partner who uses data, cultural awareness,…
Job Description
Wpromote is seeking a Director, Audience & Connections Strategy to operate as an individual contributor in a remote capacity. Working within the Wpromote x Giant Spoon partnership, this professional will merge audience intelligence with connections planning to formulate comprehensive cross-channel strategies linking brands with high-value consumers. The person in this role reports directly to the VP, Strategy & Insights, serving as a key strategic partner who uses data, cultural awareness, and insights to craft cohesive communication approaches across various media touchpoints.
This position requires an expert capable of viewing platform engagement holistically and translating complex data into actionable, full-funnel tactics. Key duties involve designing connections strategies across earned, owned, and paid channels, mapping consumer paths to purchase, conducting cultural and category research, and establishing performance measurement frameworks that track meaningful business results rather than just clicks. The strategist will also act as a trusted advisor to clients, collaborate closely with creative, data, media, and account teams, and lead strategic thinking for new business pitches and industry thought leadership.
Ideal candidates bring six to eight years of agency experience in connections strategy or consumer insights, paired with deep familiarity using competitive and audience intelligence tools such as GWI, Resonate, and MRI-Simmons. The company offers a remote-first work environment complemented by office hubs in Los Angeles and New York, alongside an annual performance bonus and robust benefits including unlimited paid time off, medical coverage, and parental leave.
Responsibilities
- Formulate comprehensive connections strategies spanning paid, owned, and earned channels
- Conduct research and analysis to uncover category, consumer, and cultural insights
- Map paths to purchase to design meaningful consumer journeys and inform cross-channel decisions
- Act as a strategic advisor guiding client media investment choices
- Partner with creative, data, account, and media teams to align strategies with campaign goals
- Establish measurement frameworks focused on genuine business outcomes
- Represent the agency strategic perspective during client presentations and new business pitches
- Contribute to thought leadership initiatives that establish agency authority
- Deliver strategic feedback and guidance to cross-functional account partners
Requirements
- Possess 6 to 8 years of experience within an advertising or media agency environment focusing on connections strategy or consumer insights
- Demonstrate expertise utilizing audience and competitive intelligence platforms including GWI, MRI-Simmons, Resonate, Pathmatics, EDO, Kantar/Media Radar, and Similarweb
- Show proven success collaborating with integrated media teams on traditional and digital channel strategies
- Have a background in supporting new business pitches alongside media strategy teams
- Demonstrate experience presenting strategic recommendations to senior leadership and clients
- Understand the media landscape thoroughly across traditional, social, programmatic, and digital channels
- Possess analytical skills to extract meaningful patterns and insights
- Have experience building campaign platforms and consumer journey frameworks
- Demonstrate working knowledge of AI tools for ideation and framework design
Core Skills
Benefits
- Remote-first culture with work from anywhere options
- Unlimited PTO
- Extended winter holiday break
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, dental, vision, life, and pet insurance
- Sponsored life insurance
- Short-term disability and additional voluntary insurance
- Annual Class Pass credits
- Annual performance bonus component
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role operates with a remote-first culture and can be performed remotely in most U.S. states, though optional office hubs are available in New York and Los Angeles.
What is the salary range for this role?
The anticipated annual salary falls between $118,000 and $130,000, determined by factors such as experience, skills, and geographic location, and is supplemented by an annual performance bonus.
How many years of experience are required?
Candidates must have six to eight years of relevant experience in a media or advertising agency setting focusing on consumer insights or connections strategy.
What benefits are offered with this job?
Wpromote provides unlimited PTO, 100% paid parental leave, medical, dental, vision, life and pet insurance, 401(k) matching, flexible schedules, and Class Pass credits.
Sample Interview Questions
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