Director, Marketing AI & GTM Automation

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About This Role

SentinelOne operates at the intersection of artificial intelligence and security, offering an AI-native platform that unifies protection across endpoints, cloud, identity, data, and AI systems. The organization seeks a Director, Marketing AI & GTM Automation to build and lead a dedicated marketing team focused on go-to-market automation and artificial intelligence strategies. In this capacity, the professional will govern AI guardrails, manage technology architecture, establish execution standards, and measure performance metrics…

Job Description

Responsibilities

• Maintain a prioritized, revenue-linked backlog of AI and automation use cases spanning the go-to-market funnel
• Establish marketing-specific governance guardrails, access policies, and human-in-the-review loops in coordination with legal and security
• Oversee the marketing technology stack architecture, integration layer, and associated vendor management
• Define design, building, evaluation, and deployment standards for AI agents and automated workflows
• Create skill libraries, prompt libraries, and training sessions to drive self-sufficiency across the broader marketing organization
• Hire, mentor, and lead a small team of specialists consisting of GTM engineers, a marketing operations lead, and an enablement lead
• Report cycle-time reduction, output quality, cost-to-serve, and pipeline influence to the chief marketing officer

Requirements

• Minimum of eight years of professional experience across marketing operations, marketing technology, growth, or related functions with revenue impact
• At least three years of experience leading and developing technical and operational talent
• Demonstrated proficiency managing modern marketing tech stacks including Salesforce, Marketo, customer data platforms, and analytics tools
• Hands-on familiarity with current artificial intelligence implementation tools, including agent frameworks, large language models, and evaluation tools

Qualifications

• Experience scaling an automation or artificial intelligence function inside a larger organization
• Familiarity with orchestration platforms, APIs, and lightweight scripting languages such as SQL, Python, or JavaScript
• Background working within business-to-business or enterprise software-as-a-service environments
• Experience building measurement and governance frameworks in regulated or brand-sensitive settings

Core Skills

Benefits

• Restricted Stock Units and Employee Stock Purchase Plan
• Flexible time off, paid company holidays, and paid sick time
• Gender-neutral parental leave and grandparent leave
• Medical, dental, and vision insurance coverage
• 401(k) retirement plan featuring a company match
• Life and disability insurance alongside flexible spending accounts
• Voluntary insurance options, employee assistance program, pre-paid legal, and pet insurance
• Home office allowance, mobile phone reimbursement, and wellness or gym reimbursements

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