Remote opportunity at
RulaDirector of Lifecycle Marketing
Rula operates as a remote-first organization focused on mental healthcare, aiming to eliminate stigmas and expand access to compassionate, evidence-based treatment. The company is currently hiring…
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About This Role
Rula operates as a remote-first organization focused on mental healthcare, aiming to eliminate stigmas and expand access to compassionate, evidence-based treatment. The company is currently hiring a Director of Lifecycle Marketing to lead its lifecycle marketing initiatives across both patient and provider audiences. This leadership role is suited for an analytical and strategic marketing professional who enjoys managing teams and scaling multi-channel programs. In this position, the director oversees the…
Job Description
Rula operates as a remote-first organization focused on mental healthcare, aiming to eliminate stigmas and expand access to compassionate, evidence-based treatment. The company is currently hiring a Director of Lifecycle Marketing to lead its lifecycle marketing initiatives across both patient and provider audiences. This leadership role is suited for an analytical and strategic marketing professional who enjoys managing teams and scaling multi-channel programs.
In this position, the director oversees the entire patient journey from initial engagement through treatment and potential future care, alongside ensuring a supported experience for mental health providers. Responsibilities involve driving engagement via email, SMS, and push notifications, launching testing campaigns, and collaborating with product, engineering, strategy, and finance departments. The ideal candidate brings extensive background in consumer lifecycle marketing, people management, and cross-functional leadership within fast-paced environments.
Responsibilities
- Own and execute the lifecycle marketing strategy for patient and provider audiences
- Manage and direct a blended team of full-time employees, embedded technical staff, and external contractors
- Oversee multi-channel communications across email, SMS, and push notifications
- Launch and test new lifecycle programs to improve audience engagement and audience retention
- Partner closely with product, engineering, strategy, operations, and analytics teams
- Manage marketing budgets, forecast return on investment, and improve business unit economics such as customer acquisition cost and churn reduction
Requirements
- 10 or more years of experience in marketing
- 4 or more years of experience in a leadership people manager role
- 5 or more years of experience with complex consumer lifecycle marketing across email, SMS, and push channels
- Demonstrated history of building a lifecycle function including recruiting, onboarding, and directing blended teams
- Track record of influencing senior leadership across product, engineering, operations, and analytics or finance
- Experience managing marketing budgets, forecasting ROI, and improving key business unit metrics
- Reside in the United States, excluding Hawaii
Qualifications
- Experience elevating complex new lifecycle programs from early stages
- Background in lifecycle marketing for ongoing or high-frequency service businesses
- Experience defining email, SMS, and push governance rules and compliance standards
- Experience working at a fast-paced mid or later stage startup or growth company
- Experience navigating highly regulated industries like healthcare or FinTech with a strong understanding of HIPAA requirements
Core Skills
Benefits
- 100% remote work environment with flexible working hours
- Comprehensive health benefits including medical, dental, vision, life, disability, and FSA or HSA
- 401(k) plan access
- Generous time-off policies including two company-wide shutdown weeks annually
- Paid parental leave for all parents
- Employee Assistance Program supporting mental and physical health
- Quarterly department stipends for team-building activities or in-person gatherings
- Participation in employee resource groups
- New hire home office stipend and a $50 monthly internet or cell phone stipend
- Year-round wellness initiatives and a $50 monthly wellness stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, Rula operates as a 100% remote company for this role, though employees must be based in the United States and the company is not currently hiring in Hawaii.
What is the salary for the Director of Lifecycle Marketing?
The specific salary is not stated in the job posting, though Rula offers full transparency of pay ranges regardless of where you live in the United States.
What level of experience is required?
The role requires at least 10 years of experience in marketing, with a minimum of 4 years in a leadership people manager role and 5 years working with complex consumer lifecycle marketing across email, SMS, and push channels.
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