Remote opportunity at
GiveDirectlyGrowth Manager, Paid Media
GiveDirectly's Individual Giving team is hiring a Growth Manager for Paid Media. The team brings in revenue from donors who give under 50,000 dollars a year…
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About This Role
GiveDirectly's Individual Giving team is hiring a Growth Manager for Paid Media. The team brings in revenue from donors who give under 50,000 dollars a year and aims to roughly double its new donor sign-ups by 2027. Paid media is the strongest tool for reaching that goal. The job is fully remote and requires at least three hours of overlap with East Africa time. The growth manager covers all paid…
Job Description
GiveDirectly's Individual Giving team is hiring a Growth Manager for Paid Media. The team brings in revenue from donors who give under 50,000 dollars a year and aims to roughly double its new donor sign-ups by 2027. Paid media is the strongest tool for reaching that goal. The job is fully remote and requires at least three hours of overlap with East Africa time.
The growth manager covers all paid acquisition on Meta, Google, YouTube and TikTok; it partners with the VP of Marketing on top-of-funnel placements such as newsletters and podcasts. Duties include negotiating and administering contracts, producing ads, launching campaigns, watching spend, delivery pacing and cost per donor, and moving budget toward what performs. Capturing documentation screenshots and reporting to senior management every two weeks are part of the job.
The role sets up tracking and attribution, runs an ongoing test-and-learn program covering audiences, creative, copy, landing pages and giving flows, and aims to grow one-time and recurring giving. About half the time goes to digital acquisition, with roughly 30 percent on brand campaigns across podcasts, out-of-home and connected TV. The ideal person can run a program without agency help.
Applicants should have three to five-plus years of growth marketing or paid performance work, with proven results against revenue or conversion goals, and experience managing at least 5 million US dollars in paid media per year. Strong written communication, creative direction skills and a good eye for design in tools like Figma or Canva are needed. Nonprofit experience is welcome but not required. Travel of about one to two times a year is expected. The level is Manager, and a Senior Manager hire is possible for those with more seniority. Base pay is 99,940 dollars in the US, 66,150 pounds in the UK and 65,000 dollars in Kenya, each with a 10 percent target bonus and an annual benefits stipend.
Responsibilities
- Lead paid digital acquisition across programmatic, Meta, Google, YouTube and TikTok
- Manage top-of-funnel brand buys such as podcasts, out-of-home and connected TV
- Monitor spend, pacing, acquisition cost and conversion daily and reallocate budget
- Run ongoing experiments covering targeting, creative, copy, channels, landing pages and donation flows
- Advise the VP of Marketing and the Director of Individual Giving on budget allocation
- Set up attribution, UTM standards and dashboards linking ad, website and CRM data
- Create a model projecting acquisition cost and revenue for each channel
- Brief senior leaders on budget and performance every two weeks
Requirements
- Three to five-plus years running growth campaigns or performance marketing that met revenue or conversion goals
- Managed at least 5 million US dollars in annual paid media spend
- Habit of multivariable testing and turning results into decisions
- Ability to direct creative for ads from concept to launch
- Clear writing and a strong eye for design
- Experience with attribution and detailed reporting
Qualifications
- Nonprofit experience, which is a plus
- Familiarity with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk or Ahrefs
- Paid advertising work for a nonprofit of similar size or an agency serving nonprofits
Core Skills
Benefits
- Annual benefits stipend that can cover benefits or count as taxable income
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The role is fully remote and must overlap with East Africa time by at least three hours. Applicants based elsewhere receive an estimated salary benchmark for their country.
What are the base salaries?
The posting lists 99,940 dollars in the US, 66,150 pounds in the UK and 65,000 dollars in Kenya, each with a 10 percent target bonus.
What level is the role?
The role is Manager level, with a possible Senior Manager offer for candidates with more experience.
Does GiveDirectly sponsor visas?
The posting says it cannot take on sponsorship of US or UK employment visas at this time.
Sample Interview Questions
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