Opportunity at
StripeHead of AEO & SEO
Stripe is currently seeking a Head of AEO & SEO to lead its organic growth strategy across traditional search engines and AI-powered answer engines. Stripe operates…
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About This Role
Stripe is currently seeking a Head of AEO & SEO to lead its organic growth strategy across traditional search engines and AI-powered answer engines. Stripe operates as a financial infrastructure platform designed for businesses, enabling companies ranging from new startups to major enterprises to process payments, expand revenue, and manage financial operations. The Growth Marketing team handles this function to drive revenue through self-serve and sales channels. This leadership position…
Job Description
Stripe is currently seeking a Head of AEO & SEO to lead its organic growth strategy across traditional search engines and AI-powered answer engines. Stripe operates as a financial infrastructure platform designed for businesses, enabling companies ranging from new startups to major enterprises to process payments, expand revenue, and manage financial operations. The Growth Marketing team handles this function to drive revenue through self-serve and sales channels.
This leadership position oversees one of the company's primary acquisition channels, focusing on how developers, founders, and finance leaders discover Stripe through tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, and coding assistants such as Claude and Codex. The selected candidate will manage a team of SEO and AEO specialists, design measurement frameworks, and collaborate with product, engineering, content, and data science groups. This role is suited for an experienced organic search leader with a strong analytical foundation who can communicate technical strategies to executive stakeholders.
Employment for this position is on a full-time basis and is performed on-site.
Responsibilities
- Manage the complete organic growth strategy across both SEO and Answer Engine Optimization, encompassing technical updates, content planning, site experiences, and visibility on AI platforms and assistants.
- Lead, mentor, and retain a team of SEO and AEO professionals while encouraging experimentation and continuous learning.
- Generate measurable increases in organic visibility, search rankings, platform citations, traffic, user signups, sales inquiries, and downstream activations.
- Enhance how artificial intelligence tools comprehend product functionality and integration processes.
- Collaborate across departments with product, engineering, content, growth, data science, and marketing to integrate optimization practices into company web properties, documentation, and product areas.
- Establish the measurement framework for organic channels by creating attribution models, identifying indicators, and calculating revenue impact.
- Formulate the strategic roadmap for AEO to position the company for AI-driven discovery changes.
- Enhance content quality, site architecture, and structured data to improve overall discoverability.
- Present performance metrics and strategic updates to company leadership by translating technical search data into business impact narratives.
Requirements
- Ten or more years of professional experience in SEO.
- At least three years of experience managing a team.
- At least two years of experience operating at a senior or leadership level and engaging with executives.
- Demonstrated expertise in technical search engine optimization and content strategy with a history of scaling organic growth.
- Detailed knowledge of artificial intelligence search operations, including large language model retrieval, citation behavior, and entity recognition.
- Ability to improve content, website architecture, product surfaces, structured data, and measurement frameworks.
- Strong analytical skills related to attribution challenges and calculating business impact.
- Proven capability to communicate technical ideas to executive audiences and align teams on growth investments.
- Experience working alongside engineering, product, content, and data science departments.
Qualifications
- Experience handling developer-focused or technical business-to-business products that rely on documentation and API references.
- Background in international search strategy across multiple geographic markets and languages.
- Experience developing programmatic or product-led search optimization at scale, such as template pages and dynamic landing pages.
- Demonstrated early-mover advantage in AEO with evidence of monitoring or optimizing for AI-generated answers.
- Comfort operating within a fast-paced environment that relies heavily on metrics and data-driven cases for investment.
Core Skills
Frequently Asked Questions
What is the employment type for the Head of AEO & SEO?
The role is full-time.
Is this position remote?
The posting states that the position is on-site.
What is the salary for this role?
The salary is not specified in the job posting.
How many years of leadership experience are required?
Candidates must have at least three years of experience leading a team, including two or more years at a senior or leadership level engaging with executives.
Sample Interview Questions
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