Remote opportunity at
AngkasHead of Driver Marketing
Angkas seeks a Head of Driver Marketing to lead driver acquisition, engagement, and retention strategies on its ride-hailing platform in the Philippines. Operating remotely, this leadership…
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About This Role
Angkas seeks a Head of Driver Marketing to lead driver acquisition, engagement, and retention strategies on its ride-hailing platform in the Philippines. Operating remotely, this leadership position involves scaling the driver network through targeted campaigns, incentive structures, referral programs, and lifecycle marketing initiatives. This role suits a seasoned marketing leader who can act as the voice of the driver community. The professional will collaborate closely with product, operations, data, and…
Job Description
Angkas seeks a Head of Driver Marketing to lead driver acquisition, engagement, and retention strategies on its ride-hailing platform in the Philippines. Operating remotely, this leadership position involves scaling the driver network through targeted campaigns, incentive structures, referral programs, and lifecycle marketing initiatives.
This role suits a seasoned marketing leader who can act as the voice of the driver community. The professional will collaborate closely with product, operations, data, and brand marketing teams to optimize onboarding flows, analyze churn rates, and promote earnings potential.
Angkas operates as a ride-hailing platform in the Philippines with over eight million downloads, aiming to provide safe and reliable transportation while helping end poverty through revolutionary mobility solutions. The company provides a startup environment, remote work flexibility, and opportunities for professional growth.
Responsibilities
- Plan and execute driver acquisition campaigns utilizing digital channels, partnerships, and on-ground activations to meet regional and seasonal demand
- Manage incentive structures, bonuses, and referral programs to drive sign-ups and onboarding
- Work alongside product and operations teams to streamline and optimize driver onboarding processes
- Drive lifecycle marketing initiatives to maintain driver engagement, motivation, and loyalty
- Design communication plans highlighting platform benefits and earnings potential while addressing concerns
- Establish reward and recognition programs to improve morale and retain high-performing drivers
- Direct end-to-end driver messaging across in-app notifications, SMS, and social media channels
- Serve as the voice of the driver community by utilizing feedback to shape company strategy
- Examine satisfaction scores, churn rates, and performance metrics to uncover growth areas
- Partner with data teams to evaluate campaign ROI and incentive effectiveness
- Coordinate with customer support, operations, and product teams to enhance the overall driver experience
- Work with public relations and brand marketing to showcase driver success stories
- Follow internal company policies and procedures
- Meet or surpass targets and objectives set by the immediate supervisor
- Take part in continuous development and training programs
- Handle additional related projects and duties as required
Requirements
- Over five years of relevant working experience in a leadership capacity role
- Strong marketing sense and communication skills in the designated coverage area
Qualifications
- Bachelor's degree or higher in a relevant field such as marketing, business administration, or business management
Core Skills
Benefits
- Work flexibility and freedom
- Support for work-life balance
- Free meals and gym access
- Career advancement and promotion opportunities
- Competitive salary with pay increase opportunities
- Startup environment and agile workplace
Frequently Asked Questions
What is the location and remote status of this job?
The position is remote and allows for a flexible work setup.
What are the primary education and experience requirements?
Candidates must hold a bachelor's degree or higher in fields like marketing or business administration, alongside more than five years of relevant leadership experience.
What salary does Angkas offer for the Head of Driver Marketing role?
The job posting does not specify the salary, though it mentions a competitive salary with opportunities for pay increases.
Sample Interview Questions
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