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VeriffHead of Product Marketing
Veriff, a trust infrastructure and identity verification company, is hiring a Head of Product Marketing on a full-time basis. The role reports to the CMO and…
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About This Role
Veriff, a trust infrastructure and identity verification company, is hiring a Head of Product Marketing on a full-time basis. The role reports to the CMO and oversees a small product marketing group while acting as a close partner to sales and product. The listing is marked on-site and names no office city, although the posting mentions flexible home working. The leader owns Veriff's messaging at every level, from company story…
Job Description
Veriff, a trust infrastructure and identity verification company, is hiring a Head of Product Marketing on a full-time basis. The role reports to the CMO and oversees a small product marketing group while acting as a close partner to sales and product. The listing is marked on-site and names no office city, although the posting mentions flexible home working.
The leader owns Veriff's messaging at every level, from company story to product, persona and vertical, and translates technical strengths into value buyers understand. Other duties include defining ideal customers and personas, setting the sales enablement strategy aimed at higher win rates and faster deals, and building the pitch, vertical stories, competitor comparisons and objection responses. The role runs competitive intelligence on positioning, product changes and wins and losses. It also drives go-to-market for financial services, marketplaces and resellers, and manages launches from positioning to market activation, including packaging and pricing input.
The ideal candidate has a decade or more in B2B SaaS product marketing, including leadership. Messaging should have been built from scratch and proven in market, and sales enablement work must have demonstrably lifted pipeline and revenue. A track record of standing up competitive intelligence programs and running vertical or segment launches is required. Background in identity, security or fintech is a plus, and exceptional writing and communication are expected.
Base pay is 220,000 to 250,000 USD yearly, plus commission. Listed perks include home-working flexibility, stock options, extra recharge days, medical, dental and vision cover, a learning and wellness budget, and four weeks of paid sabbatical after five years of service. Final offers may reflect experience, skills and location.
Responsibilities
- Own messaging from the company story down through products, personas and verticals
- Set ICPs and buyer personas, plus the jobs customers hire the product to do, for sales and marketing
- Lead sales enablement content and training aimed at win rates and deal speed
- Run competitive intelligence and feed insights into sales guidance
- Lead go-to-market for financial services, marketplaces and resellers
- Lead go-to-market for major launches, including packaging and pricing input
Requirements
- 10+ years in B2B SaaS product marketing, including leadership
- Strong positioning and messaging skills proven in market
- Sales enablement results with measurable deal and revenue impact
- Experience building competitive intelligence programs
- Vertical or segment go-to-market experience
- Exceptional writing and communication
Qualifications
- Background in identity, security, fintech or a related field
- Demonstrated skill as a dependable teammate to sales and product leaders
Core Skills
Benefits
- Flexibility to work from home
- Stock options
- Extra recharge days beyond annual vacation
- Medical, dental and vision insurance
- Learning budget plus a health and sports allowance
- Four weeks of paid sabbatical after the fifth work anniversary
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the base salary?
The base salary is 220,000 to 250,000 USD per year, plus commission.
Where is the role located?
The listing is marked on-site, but the posting does not name an office city and mentions flexibility to work from home.
What experience is needed?
At least ten years in B2B SaaS product marketing, including leadership experience.
Who does the role report to?
The role reports to the Chief Marketing Officer.
Sample Interview Questions
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