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RenmoneyLifecycle Marketing Manager
Renmoney is seeking a Lifecycle Marketing Manager to join its team on-site. Renmoney is a lending company focused on improving financial inclusion for under-banked individuals and…
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About This Role
Renmoney is seeking a Lifecycle Marketing Manager to join its team on-site. Renmoney is a lending company focused on improving financial inclusion for under-banked individuals and small business owners in Nigeria by offering loans, savings, and fixed deposit products. In this role, the selected candidate will transition the organization from ad hoc marketing campaigns to a structured portfolio management approach. The professional will own end-to-end multi-channel journeys across email, push,…
Job Description
Renmoney is seeking a Lifecycle Marketing Manager to join its team on-site. Renmoney is a lending company focused on improving financial inclusion for under-banked individuals and small business owners in Nigeria by offering loans, savings, and fixed deposit products. In this role, the selected candidate will transition the organization from ad hoc marketing campaigns to a structured portfolio management approach. The professional will own end-to-end multi-channel journeys across email, push, SMS, WhatsApp, and in-app platforms.
This position requires a hands-on approach to building customer paths, running disciplined experiments with control groups, and partnering closely with Product, Data Science, and BI teams. The ideal candidate cares deeply about execution details, uses data combined with intuition to make sound decisions, and thrives in a fast-paced environment. Responsibilities involve driving retention, customer lifetime value, and user reactivation by closing portfolio gaps such as dormant user activation, product upgrades, loan renewals, and cross-selling.
Responsibilities
- Manage multi-channel lifecycle programs spanning email, push, SMS, WhatsApp, and in-app channels
- Construct and operate engagement platforms handling journeys, segments, data requirements, quality assurance, and governance
- Execute rigorous experimentation programs utilizing A/B testing, multivariate testing, and control group holdouts
- Measure and report performance metrics including cohort retention, funnel conversion, and campaign return on investment
- Develop nurture journeys to help build out SME and B2B lifecycle programs
- Partner with Data Science and Business Intelligence teams regarding customer segments and churn signals
Requirements
- Minimum of 3 years of experience in Lifecycle Marketing, CRM, or Retention
- Hands-on experience with Customer.io or comparable lifecycle marketing platforms
- Strong background in experiment design and control group or holdout measurement
- Strong analytical skills with experience in data segmentation, attribution, and analytics or BI tools like Mixpanel, Power BI, and spreadsheets
- Solid project management and cross-functional collaboration abilities
Qualifications
- Experience in fintech or financial services
- Experience across both B2C and SME or B2B lifecycle marketing programs
- Familiarity with mobile engagement, WhatsApp Business, and deliverability best practices
- Experience interpreting statistical results from marketing experiments and working with attribution tools such as AppsFlyer
- Understanding of the Nigerian consumer and SME landscape
Core Skills
Benefits
- Competitive compensation and benefits
- Opportunity to own a key growth lever and influence customer retention and lifetime value
- Exposure to modern marketing technology and data-driven decision-making frameworks
- Collaboration with Product, Data, BI, and Design teams
- Career growth in a leading fintech company
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
The posting specifies that this is a full-time role.
What is the remote work policy for the Lifecycle Marketing Manager?
The source explicitly states that this role is on-site.
What salary does Renmoney offer for this job?
The salary is not stated in the job posting.
How many years of experience are required?
Candidates must have a minimum of 3 years of experience in Lifecycle Marketing, CRM, or Retention.
Sample Interview Questions
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