Opportunity at
SOCiLocal Visibility Optimization
SOCi operates as an artificial intelligence marketing technology provider that builds tools for businesses managing multiple locations, helping brands scale marketing tasks and improve digital visibility.…
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About This Role
SOCi operates as an artificial intelligence marketing technology provider that builds tools for businesses managing multiple locations, helping brands scale marketing tasks and improve digital visibility. The organization is seeking a Local Visibility Optimization Specialist to assist in delivering professional services to clients. This position functions as a hands-on local search engine optimization practitioner. The person in this role will help clients enhance their local discoverability, listings performance, search rankings,…
Job Description
SOCi operates as an artificial intelligence marketing technology provider that builds tools for businesses managing multiple locations, helping brands scale marketing tasks and improve digital visibility. The organization is seeking a Local Visibility Optimization Specialist to assist in delivering professional services to clients.
This position functions as a hands-on local search engine optimization practitioner. The person in this role will help clients enhance their local discoverability, listings performance, search rankings, and overall digital presence. Responsibilities include conducting search engine optimization audits, tracking keywords, performing competitive analysis, building monthly performance reports, and delivering actionable recommendations to customers.
The role involves partnering with internal groups such as Customer Success Managers and the Manager of Local Visibility Optimization to ensure clients receive consistent guidance. Additional duties include updating service templates, supporting internal enablement, identifying client data access needs, and adhering to established service boundaries.
Responsibilities
- Execute assigned local visibility optimization professional services work with consistency and quality
- Support local search visibility, listings optimization, keyword performance, and local discoverability in a client-facing capacity
- Conduct search engine optimization audits and contribute to success plans detailing opportunities and recommended actions
- Build and deliver monthly analysis reports explaining performance trends, visibility shifts, and next steps
- Track keyword performance including GeoRank-related insights
- Monitor recommendations and optimizations throughout the client lifecycle
- Perform competitive analysis to evaluate local visibility relative to approved competitors
- Participate in client meetings and quarterly business reviews to present insights and align on priorities
- Collaborate with internal stakeholders to ensure alignment with broader engagement strategies
- Communicate recommendations, risks, dependencies, and timelines clearly to clients and internal teams
- Maintain and update templates, reporting frameworks, and audit materials
- Assist with internal enablement for customer success teams by providing search engine optimization context
- Identify client technical requirements like Google Search Console access and communicate them to stakeholders
Requirements
- Minimum of three years of experience in search engine optimization, local search engine optimization, digital marketing, marketing analytics, professional services, customer success, or a related client-facing advisory role
- Strong grasp of local search engine optimization, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
- Experience analyzing performance data and translating insights into recommendations
- Experience creating client-facing reports, presentations, audits, or strategic recommendations
- Experience working directly with clients in an advisory, consulting, professional services, customer success, or digital marketing capacity
- Strong written and verbal communication skills
- Ability to manage multiple client deliverables, reporting timelines, and follow-up actions simultaneously
- Bachelor's degree or equivalent experience
Qualifications
- Experience supporting multi-location brands, franchise businesses, or enterprise customers
- Familiarity with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms
- Experience supporting paid professional services or client-facing advisory packages
- Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance
- Background in software-as-a-service, marketing technology, digital marketing, local marketing, or agency environments
- Experience partnering with customer success, professional services, product, or support teams
- Familiarity with the employer's product suite, local marketing platform capabilities, and customer use cases
Core Skills
Benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Employee engagement programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Local Visibility Optimization role?
The base salary range is between CAD 49,500 and CAD 54,000 per year. Individual pay is determined based on relevant education, training, job-related skills, and experience.
What type of employment is this?
This is a full-time role.
What qualifications are required to apply?
Applicants must have a bachelor's degree or equivalent experience, along with at least three years of experience in search engine optimization, digital marketing, customer success, or a related advisory role.
Does the posting specify the exact office location?
The posting does not specify a geographic location for the role.
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