Opportunity at
SOCiManager, Local Visibility Optimization
SOCi seeks a Manager, Local Visibility Optimization to act as the primary authority on digital market intelligence, visibility, and search. Operating in an environment powered by…
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About This Role
SOCi seeks a Manager, Local Visibility Optimization to act as the primary authority on digital market intelligence, visibility, and search. Operating in an environment powered by artificial intelligence, the organization delivers marketing solutions tailored for brands with multiple locations. This position involves shaping the brand perspective regarding market dynamics, producing thought leadership materials, guiding internal departments, and representing the organization at industry events. The chosen professional will translate complex market…
Job Description
SOCi seeks a Manager, Local Visibility Optimization to act as the primary authority on digital market intelligence, visibility, and search. Operating in an environment powered by artificial intelligence, the organization delivers marketing solutions tailored for brands with multiple locations. This position involves shaping the brand perspective regarding market dynamics, producing thought leadership materials, guiding internal departments, and representing the organization at industry events.
The chosen professional will translate complex market data into accessible frameworks, manage Paid Local SEO Consulting services, and establish comprehensive enablement programs within Customer Success. Duties also include collaborating on product messaging, conducting weekly cross-functional updates, leading training sessions, and providing prescriptive analysis on search engine optimization performance for critical accounts.
Responsibilities
- Develop and update the search narrative using data, client outcomes, and industry trends
- Translate market intelligence into accessible operational frameworks
- Collaborate with leadership to align the search perspective with brand strategy and product positioning
- Maintain a reference library of insights and talking points for cross-functional storytelling
- Build and maintain an SEO enablement program for Customer Success, including playbooks and performance benchmarks
- Manage Paid Local SEO Consulting services and ensure deliverables are evaluated and met
- Partner with customer success managers on listings and local page strategies
- Collaborate with cross-functional teams to shape product messaging and contextualize features within market trends
- Host weekly updates and conduct training sessions for internal alignment
- Produce thought leadership content such as webinars, blog posts, and video commentary
- Enable SEO strategists with knowledge of current best practices
- Meet with customer success managers to deliver prescriptive analysis on search performance and updates
- Participate in critical account calls to address at-risk customers and build strategy collateral
- Guide internal teams in designing effective search programs and quarterly business review guidance
Requirements
- Seven or more years of past search engine optimization experience
- Experience in answer engine optimization and geospatial engine optimization
- Proficiency in advanced Excel and Google Sheets
- Familiarity with Google Search Console, Google Analytics, SEMRush, and Screaming Frog
- Strong written and verbal communication skills
- Organizational skills with high attention to detail
- Ability to multitask in a fast-paced, deadline-driven setting
- Familiarity with Microsoft business programs and the Google suite
- Initiative-taking mindset with strong follow-up abilities
- Understanding of performance metrics for both websites and listings
Qualifications
- Knowledge of project management methodologies such as Agile or Scrum
- Experience with ticketing platforms such as Jira
Core Skills
Benefits
- Health, dental, and vision insurance plans
- Wellness incentives and quarterly wellness days
- 401(k) plan with employer match
- Flexible paid time off and paid holidays
- Unique employee engagement programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
The base salary ranges from CAD 89,500 to CAD 128,500 per year, determined by factors such as experience, relevant training, and job-related skills.
What are the core experience requirements?
Candidates must have at least seven years of past search engine optimization experience, along with experience in answer engine optimization and geospatial engine optimization.
Does the posting specify the work location or remote policy?
The specific geographic location is not stated in the posting, and the posting notes that the team works from home around the globe.
Sample Interview Questions
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