Remote opportunity at
CanonicalMarketing Team Lead
Canonical seeks an experienced Marketing Team Lead to take ownership of a core marketing track and guide strategy as well as execution. The organization is a…
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About This Role
Canonical seeks an experienced Marketing Team Lead to take ownership of a core marketing track and guide strategy as well as execution. The organization is a profitable, founder-led software provider that publishes Ubuntu, an operating system utilized widely in artificial intelligence, the internet of things, cloud computing, and data science. Operating as a globally distributed company since 2004, Canonical maintains a remote work environment where teams gather in person a…
Job Description
Canonical seeks an experienced Marketing Team Lead to take ownership of a core marketing track and guide strategy as well as execution. The organization is a profitable, founder-led software provider that publishes Ubuntu, an operating system utilized widely in artificial intelligence, the internet of things, cloud computing, and data science. Operating as a globally distributed company since 2004, Canonical maintains a remote work environment where teams gather in person a few times each year.
In this role, professionals will oversee cross-disciplinary groups of sales, product, and partner personnel to build integrated campaigns and drive adoption. This opportunity suits both generalists prepared to handle a product portfolio or channel and specialists capable of elevating the broader group. Team members operate independently at a global scale, balancing storytelling with data analytics, running performance reviews, and executing major product launches.
Responsibilities
- Manage go-to-market strategy and campaign execution within a designated functional area
- Collaborate with partner, sales, product, and content units to produce integrated plans
- Develop messaging, positioning assets, and materials tailored for customers
- Conceive and execute experiments to test hypotheses
- Spearhead major growth programs, product launches, and marketing initiatives
- Conduct performance retrospectives and reviews to maximize impact
- Mentor peers, establish high delivery benchmarks, and strengthen the department
Requirements
- Demonstrate fluent English written and verbal communication skills
- Bring proven professional background in B2B marketing, preferably within SaaS, software, or open source
- Show a history of shaping go-to-market strategy, messaging, and pipeline-driving campaigns
- Adapt swiftly to industry changes and new marketing technologies
- Act as a leader who grows and elevates colleagues across the enterprise
- Maintain a strong understanding of ROI and budget management
- Influence and align stakeholders across the organization
- Communicate and tell stories effectively regarding technical solutions
- Manage complex projects and lead cross-functional groups
- Utilize data to assess campaigns and refine strategy
- Operate independently as a proactive, outcome-driven professional on a global scale
Qualifications
- Possess an exceptional academic track record spanning high school and university
- Bring a background in ecosystem or sales-led growth
- Demonstrate familiarity with account-based marketing approaches
- Have experience leading go-to-market efforts across an extensive product portfolio
- Show past management of budgets, external vendors, or agencies
- Understand open source business models and communities
- Possess prior experience mentoring or leading junior marketing personnel
Core Skills
Benefits
- Fully remote working environment
- Annual personal learning and development budget of 2,000 USD
- Periodic compensation reviews
- Recognition rewards
- Annual holiday leave
- Parental leave
- Employee Assistance Programme
- Opportunities to travel for in-person team sprints
- Additional benefits and potential annual bonuses or sales incentives depending on location and role eligibility
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a fully remote role that can be based in the Americas, APAC, or EMEA depending on team alignment. Colleagues meet in person two to four times per year at global locations.
What is the employment type?
The posting specifies a full-time employment type.
What salary does the position offer?
The posting does not specify a specific salary amount, noting that base pay depends on factors like geographical location, knowledge, skills, and experience.
What qualifications are required for applicants?
Applicants must have an exceptional academic track record, professional B2B marketing experience in software, SaaS, or open source, strong English communication skills, and a proven history in go-to-market strategy.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.