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Sweat Pants AgencyPaid Search Strategist, DTC eCommerce (Remote)
Sweat Pants Agency is hiring a remote Paid Search Strategist to manage Google Ads portfolios for direct-to-consumer and eCommerce brands. The employer handles around fifty DTC…
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About This Role
Sweat Pants Agency is hiring a remote Paid Search Strategist to manage Google Ads portfolios for direct-to-consumer and eCommerce brands. The employer handles around fifty DTC and eCommerce brands, spending millions monthly across Meta and Google, and works globally with a distributed team. In this role, you will act as the sole strategist, buyer, and direct point of contact for a designated set of client accounts with budgets ranging from…
Job Description
Sweat Pants Agency is hiring a remote Paid Search Strategist to manage Google Ads portfolios for direct-to-consumer and eCommerce brands. The employer handles around fifty DTC and eCommerce brands, spending millions monthly across Meta and Google, and works globally with a distributed team. In this role, you will act as the sole strategist, buyer, and direct point of contact for a designated set of client accounts with budgets ranging from five thousand dollars to over six figures monthly. Rather than operating within a silo, you take total ownership of the entire funnel, which includes product feeds, Merchant Center, search, Shopping, Performance Max, Demand Gen, YouTube, landing pages, and conversion tracking. You will audit accounts, separate brand and non-brand traffic, maintain strict control over platform automation, diagnose bottlenecks across the conversion funnel, and use AI tools to build and ship necessary assets like landing pages.
This opportunity suits independent marketers who reject superficial dashboards, prefer heavy autonomy over strict ticketing systems, and can defend their strategic decisions directly to clients. Candidates must be comfortable managing complete accountability for account outcomes, executing geo holdouts, and prioritizing incrementality over vanity metrics. There are no time clocks, and evaluation is based purely on output.
Responsibilities
- Manage a designated portfolio of Google Ads accounts end-to-end as the strategist, buyer, and primary client contact
- Conduct comprehensive initial account audits covering campaign structure, keywords, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and tracking
- Separate brand and non-brand traffic into distinct strategies and reporting structures
- Control platform automation features by regularly auditing for auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and their impact on Shopping and Performance Max delivery
- Handle tracking infrastructure across GA4, GTM, Shopify goal imports, enhanced conversions, and offline conversion imports
- Build required campaign assets including landing pages, scripts, and reports using AI tools
- Lead client communication directly through updates and calls without an intermediary account manager
Requirements
- Hands-on experience running Google Ads at meaningful spend levels specifically for DTC and eCommerce brands
- Fluency across the full Google stack including Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Native or near-native English communication skills for client-facing discussions
- Ability to attend client calls during US Eastern business hours
- Proficiency in using AI tools like Claude to build and deploy landing pages
Qualifications
- Experience building or operating an independent Shopify store
- Prior experience managing Meta ad spend
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the role is remote and the employer hires worldwide, though team members must be able to take client calls during US Eastern business hours.
What is the employment type?
The posting specifies full-time employment.
What is the salary for this role?
The posting does not specify a salary.
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