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TuringPerformance Marketing Analyst, Paid Acquisition
Turing seeks a Performance Marketing Analyst to join its talent marketplace team. Turing is headquartered in San Francisco and operates a platform that connects qualified professionals…
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About This Role
Turing seeks a Performance Marketing Analyst to join its talent marketplace team. Turing is headquartered in San Francisco and operates a platform that connects qualified professionals with career opportunities while providing data and reinforcement learning environments to artificial intelligence labs and Fortune 500 enterprises. In this role, the analyst will drive user acquisition to grow the talent marketplace by attracting skilled professionals. The successful candidate will manage paid acquisition initiatives…
Job Description
Turing seeks a Performance Marketing Analyst to join its talent marketplace team. Turing is headquartered in San Francisco and operates a platform that connects qualified professionals with career opportunities while providing data and reinforcement learning environments to artificial intelligence labs and Fortune 500 enterprises. In this role, the analyst will drive user acquisition to grow the talent marketplace by attracting skilled professionals.
The successful candidate will manage paid acquisition initiatives and direct advertising budgets across Meta and Google Ads. Responsibilities include building audience targeting strategies, executing continuous creative testing, and tracking metrics from the initial ad click through applicant qualification and onboarding. The professional will collaborate closely with marketplace operations, talent, creative, and analytics teams to refine conversion journeys and improve cost efficiency. The ideal individual brings hands-on advertising ownership and strong data evaluation capabilities.
Turing operates as an equal opportunity employer committed to a diverse and inclusive workplace. Candidates who feel excited about the position are encouraged to apply even if their past background does not align with every listed qualification.
Responsibilities
- Plan, launch, manage, and optimize advertising campaigns across Meta and Google Ads
- Develop audience targeting strategies based on geographies, job categories, and professional skill sets
- Translate marketplace demand and priority roles into effective acquisition plans
- Track funnel performance from ad clicks and applications through qualification and final onboarding
- Run experiments involving keywords, creatives, messaging, landing pages, and bidding methods
- Monitor spending, conversion rates, and acquisition costs using analytics tools such as GA4 and Google Tag Manager
Requirements
- Possess two to four years of relevant experience in paid acquisition, performance marketing, or advertising campaign management
- Demonstrate direct platform expertise in managing both Meta Ads Manager and Google Ads
- Show a documented record of enhancing acquisition efficiency and conversion quality through measurable results
- Apply analytical skills to manage funnel metrics, attribution data, UTMs, and campaign dashboards
Qualifications
- Experience utilizing alternative channels such as TikTok Ads, X Ads, or job advertising networks
- Background working in talent marketplace growth, job platforms, or high-volume lead generation
- Familiarity running multi-country campaigns or targeting specialized professional audiences
- Knowledge of advertising policies related to employment campaigns
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location of this role?
The position is located in Bangalore, India.
What level of experience is required?
The posting calls for candidates with two to four years of relevant experience in performance marketing, paid acquisition, or advertising campaign management.
What is the salary for this position?
The source posting does not specify the salary for this role.
Sample Interview Questions
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