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AppenPerformance Marketing & Marketing Operations Manager (Canada)
Appen is currently looking for a Performance Marketing & Marketing Operations Manager for a full-time, on-site role in Canada. Reporting directly to the Director of Demand…
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About This Role
Appen is currently looking for a Performance Marketing & Marketing Operations Manager for a full-time, on-site role in Canada. Reporting directly to the Director of Demand Generation, this position focuses on running paid media campaigns and overseeing marketing technology systems to target enterprise AI teams and research labs. The person in this role will take charge of campaign execution, budget management, and HubSpot administration. Responsibilities include handling paid advertising across…
Job Description
Appen is currently looking for a Performance Marketing & Marketing Operations Manager for a full-time, on-site role in Canada. Reporting directly to the Director of Demand Generation, this position focuses on running paid media campaigns and overseeing marketing technology systems to target enterprise AI teams and research labs.
The person in this role will take charge of campaign execution, budget management, and HubSpot administration. Responsibilities include handling paid advertising across platforms like LinkedIn Ads and Google Ads, setting up account-based marketing efforts, and monitoring metrics such as cost per lead and pipeline contribution. The job also entails managing marketing automation workflows, ensuring compliance with data privacy regulations like GDPR, and collaborating closely with sales and marketing teams.
Appen has operated as an AI training data provider for over thirty years, specializing in human-generated data for computer vision, generative AI, speech recognition, and large language models through its global crowd and data annotation platform. This role suits an analytical professional with experience in B2B performance marketing who enjoys using data and artificial intelligence tools to optimize marketing operations and drive measurable pipelines.
Responsibilities
- Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, X Ads, and account-based marketing initiatives
- Oversee paid media budgeting, including pacing, allocation, and tracking against pipeline goals
- Develop targeted and retargeting audiences utilizing intent data and account insights
- Track metrics such as cost per lead, cost per sales-qualified lead, and pipeline contribution via A/B testing and reporting
- Administer HubSpot systems including workflows, lead scoring, forms, lifecycle stages, and marketing automation
- Refine lead routing, sales handoffs, and data quality to streamline the conversion process
- Enforce UTM tracking standards, attribution models, and full-funnel dashboards for leadership
- Supervise marketing technology integrations and maintain email compliance with GDPR, CAN-SPAM, and CASL
- Collaborate with sales and marketing teams to enhance campaign outcomes and reporting precision
Requirements
- Three to five years of B2B performance marketing and marketing operations background, preferably within a SaaS or technology environment
- Hands-on practice managing, optimizing, and budgeting for LinkedIn Ads and Google Ads
- Expertise in HubSpot administration, encompassing marketing automation, workflows, lead scoring, and lifecycle management
- Familiarity with account-based marketing, audience segmentation, and intent data
- Demonstrated ability to evaluate marketing performance, develop attribution models, and report on funnel metrics
- Practical background utilizing AI tools to streamline daily marketing workflows and execution
- Strong analytical skills, attention to detail, and the capability to independently balance multiple priorities
- Proactive and results-focused mindset with a readiness to test, learn, and iterate
Qualifications
- Experience in artificial intelligence, machine learning, data, or related technology sectors
- Familiarity with CRM integrations or Salesforce administration
- Knowledge of SQL or business intelligence tools such as Tableau or Looker Studio
- Certifications in HubSpot, Google Ads, or LinkedIn Marketing
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This is a full-time position.
What is the remote work policy?
The source posting explicitly states that this is an on-site role located in Canada.
What experience is required for applicants?
Candidates must have 3 to 5 years of experience in B2B performance marketing and marketing operations, preferably in a SaaS or technology setting, along with hands-on HubSpot and paid advertising expertise.
What salary is offered for this position?
The job posting does not specify a salary.
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