Remote opportunity at
6sensePrincipal Competitive Intelligence Manager
6sense is seeking a Principal Competitive Intelligence Manager to join its Product Marketing team on a remote basis. This senior individual contributor role oversees competitive strategy…
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About This Role
6sense is seeking a Principal Competitive Intelligence Manager to join its Product Marketing team on a remote basis. This senior individual contributor role oversees competitive strategy and win/loss analysis, driving evidence-based decisions for product roadmaps, positioning, and field enablement. The ideal candidate possesses deep analytical judgment and primary research experience, serving as the company authority on market competition and buyer behavior. The position requires close collaboration with pillar product marketing…
Job Description
6sense is seeking a Principal Competitive Intelligence Manager to join its Product Marketing team on a remote basis. This senior individual contributor role oversees competitive strategy and win/loss analysis, driving evidence-based decisions for product roadmaps, positioning, and field enablement. The ideal candidate possesses deep analytical judgment and primary research experience, serving as the company authority on market competition and buyer behavior.
The position requires close collaboration with pillar product marketing managers to shape structural market analysis, manage competitive tracking tools, and maintain strict sourcing discipline for all market-facing claims. Responsibilities span conducting end-to-end win/loss interviews, synthesizing feedback for executive leadership, and establishing effective field battlecards and objection-handling resources.
Responsibilities
- Manage the complete win/loss program including interviews, data synthesis, and readouts for executive and product leaders
- Partner with pillar product marketing managers to integrate competitive insights into differentiation and positioning strategies
- Conduct structural market analysis regarding stack assembly, substitution, and convergence trends over an 18-month horizon
- Develop field enablement tools such as battlecards, talk tracks, and trap-setting questions for live sales situations
- Maintain claims discipline by verifying the sources of all competitive statistics shared with customers
- Monitor competitors, manage intelligence tooling, and provide input into pricing, packaging, product roadmaps, and analyst relations
Requirements
- Minimum of 8 years of experience in product marketing, competitive intelligence, or research-intensive go-to-market roles within B2B SaaS
- Direct, hands-on experience designing win/loss programs and executing primary research interviews
- Strong writing and synthesis skills capable of communicating insights clearly to executives
- Familiarity with the B2B SaaS buyer within martech, data platforms, RevTech, or sales intelligence
- Working knowledge of artificial intelligence and agentic tooling to evaluate competitor announcements
Qualifications
- Familiarity with research and competitive intelligence tools such as Klue, Gong, or Dovetail
- Prior exposure to analyst relations with Forrester or Gartner
- Background in intent data, revenue platforms, account-based marketing, or go-to-market intelligence
- Experience building a competitive intelligence function from scratch
Core Skills
Benefits
- Base salary ranging from $145,503.00 to $213,404.40 per year
- Comprehensive health insurance coverage along with life and disability insurance
- 401(k) employer matching program
- Paid time off, paid holidays, paid parental leave, and quarterly self-care days
- Stock options subject to board approval
- Access to learning and development platforms including LinkedIn Learning and quarterly wellness education sessions
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting indicates that the Principal Competitive Intelligence Manager role is remote.
What is the salary range for this role?
The base salary ranges from $145,503.00 to $213,404.40 per year, with actual pay depending on factors like experience and location. Additional compensation may include bonuses, commissions, or stock options.
What experience is required to apply?
Applicants must have eight or more years of experience in competitive intelligence, product marketing, or research-heavy go-to-market roles within B2B SaaS, alongside hands-on win/loss interview experience.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.